Top Ads on P&G at Walmart

P&G at Walmart Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

P&G at Walmart has been advertising and marketing on Facebook for many years. And P&G at Walmart has placed 23 of ads on the Facebook platform in the last month. In the past few years,P&G at Walmart has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for P&G at Walmart on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for P&G at Walmart. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from P&G at Walmart.


1.P&G at Walmart Top 3 Ads Basic Understanding

   top1  top2  top3
Name  P&G at Walmart  P&G at Walmart  P&G at Walmart
Page Categories  Shopping & Retail  Shopping & Retail  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

P&G at Walmart Marketing Objectives Analysis: 

P&G at Walmart has been operating in Shopping & Retail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. P&G at Walmart best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.P&G at Walmart Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Skip the trip inside. Start your order.  Ultra clean. Ultra affordable. Ultra clean. Ultra affordable. 
Ad Copy Text  At your door. Off your list. Build a custom box with your favorite personal care items – and score...  Premium grease-cutting power without the premium price.  Premium grease-cutting power without the premium price.
Link Description  N/A  Here at, we are committed to protecting your privacy. Your email address will never be sold or distributed to a third party for any reason. Please take a minute to review our Privacy Policy  Here at, we are committed to protecting your privacy. Your email address will never be sold or distributed to a third party for any reason. Please take a minute to review our Privacy Policy
Website Link
Text Word Count 155  55  55
Like 522  137  115

P&G at Walmart Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. P&G at Walmart Top 1 ads got 522 likes. P&G at Walmart uses a sentence with the finishing touch title: “Skip the trip inside. Start your order.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. P&G at Walmart shared 155 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. P&G at Walmart should continue to optimize the ad content.

3.P&G at Walmart Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-05-25-2020-06-21  2020-06-17-2020-06-20  2020-06-16-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by P&G at Walmart are successful.

P&G at Walmart Creative Analysis: 

P&G at Walmart placed a Carousel ad in 2020-05-25-2020-06-21, and got 522 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.P&G at Walmart Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Tunisia,Morocco...  Algeria,United Kingdom,Vietnam...  Canada,Morocco
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

P&G at Walmart has the best conversion in United States,Tunisia,Morocco..., and can advertise more in United States,Tunisia,Morocco... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.P&G at Walmart Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-21  2020-06-17-2020-06-20  2020-06-16-2020-06-20
During  28 days  4 days 5 days 
Like  522  137  115
Share  31  6  6
Comment  5  10  10

Advertising effectiveness is a direct manifestation of advertising. P&G at Walmart ‘s Top 1 ad received 522 likes, 31 shares, 5 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for P&G at Walmart, helping P&G at Walmart to grasp the ad data more clearly.