Top Ads on P&G Careers

P&G Careers Background Introduction:

Welcome to P&G's Western European Recruiting Facebook Page! We want to inform YOU about P&G, open positions and recruiting events in Western Europe!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

P&G Careers has been advertising and marketing on Facebook for many years. And P&G Careers has placed 283 of ads on the Facebook platform in the last month. In the past few years,P&G Careers has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for P&G Careers on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for P&G Careers. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from P&G Careers.


1.P&G Careers Top 3 Ads Basic Understanding

   top1  top2  top3
Name  P&G Careers  P&G Careers  P&G Careers
Page Categories  Health/Beauty  Household Supplies  Household Supplies
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

P&G Careers Marketing Objectives Analysis: 

P&G Careers has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. P&G Careers best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.P&G Careers Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Drive insights from Day 1.  Azure Automation Engineer at Procter and Gamble Fast growth from Day 1. 
Ad Copy Text  Working virtually gave one of our Manila Service Center team members the chance to share a personal ...  Buscamos ingeniero(a) en automatización para formar parte de nuestro equipo de I.T.  Wejdan's attention to detail led to added responsibilities quickly from #PGDay1 as an Outbound Manag...
Link Description  Sign up here to receive the latest events, news and information from P&G, as well as details on current opportunities that match your preferences.  Learn more about applying for Azure Automation Engineer at Procter and Gamble  Join P&G & help make life better through meaningful work from Day 1
Website Link
Text Word Count 242  84  400
Like 656  0  132

P&G Careers Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. P&G Careers Top 1 ads got 656 likes. P&G Careers uses a sentence with the finishing touch title: “Drive insights from Day 1.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. P&G Careers shared 242 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. P&G Careers should continue to optimize the ad content.

3.P&G Careers Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-30-2020-06-18  2020-06-17-2020-06-17  2020-04-29-2020-06-15
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by P&G Careers are successful.

P&G Careers Creative Analysis: 

P&G Careers placed a Image ad in 2020-04-30-2020-06-18, and got 656 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.P&G Careers Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Costa Rica  Saudi Arabia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

P&G Careers has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.P&G Careers Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-30-2020-06-18  2020-06-17-2020-06-17  2020-04-29-2020-06-15
During  50 days  1 days 48 days 
Like  656  0  132
Share  14  1  1
Comment  19  0  3

Advertising effectiveness is a direct manifestation of advertising. P&G Careers ‘s Top 1 ad received 656 likes, 14 shares, 19 comments in just 50 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for P&G Careers, helping P&G Careers to grasp the ad data more clearly.