Top Ads on Oz Hair & Beauty

Oz Hair & Beauty Background Introduction:

Oz Hair and Beauty is an Australian owned online hair and beauty retailer/ supplier. We are big enough to provide the best to our customers and we are small enough to care! www.ozhairandbeauty.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Oz Hair & Beauty has been advertising and marketing on Facebook for many years. And Oz Hair & Beauty has placed 73 of ads on the Facebook platform in the last month. In the past few years,Oz Hair & Beauty has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Oz Hair & Beauty on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Oz Hair & Beauty. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Oz Hair & Beauty.

BigSpy

1.Oz Hair & Beauty Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Oz Hair & Beauty  Oz Hair & Beauty  Oz Hair & Beauty
Page Categories  Beauty Supply Store  Beauty Supply Store  Beauty Supply Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Oz Hair & Beauty Marketing Objectives Analysis: 

Oz Hair & Beauty has been operating in Beauty Supply Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Oz Hair & Beauty best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Oz Hair & Beauty Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Shop Mellow Cosmetics on Oz Hair & Beauty  N/A Shop Spascriptions on Oz Hair & Beauty 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.ozhairandbeauty.com  www.ozhairandbeauty.com  www.ozhairandbeauty.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Oz Hair & Beauty Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Oz Hair & Beauty Top 1 ads got 0 likes. Oz Hair & Beauty uses a sentence with the finishing touch title: “Shop Mellow Cosmetics on Oz Hair & Beauty”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Oz Hair & Beauty shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Oz Hair & Beauty should continue to optimize the ad content.

3.Oz Hair & Beauty Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Others  Video
Ad Time   2020-03-04-2020-06-03  2020-03-09-2020-06-03  2020-03-03-2020-06-03
Landing Page Link  https://www.ozhairandbeauty.com/collections/mellow-cosmetics?utm_source=fb_ig&utm_medium=psm&utm_campaign=mellow_cosmetics&utm_content=klaviyo  https://www.ozhairandbeauty.com/collections/redken/products/redken-color-extend-brownlights-sulfate-free-blue-shampoo-300ml?utm_source=fb_ig&utm_medium=psm&utm_campaign=redken_brownlights_shampoo&utm_content=klaviyo_customers   https://www.ozhairandbeauty.com/collections/spascriptions?utm_source=fb_ig&utm_medium=psm&utm_campaign=spascriptions

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Oz Hair & Beauty are successful.

Oz Hair & Beauty Creative Analysis: 

Oz Hair & Beauty placed a Video ad in 2020-03-04-2020-06-03, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Oz Hair & Beauty Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Oz Hair & Beauty has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Oz Hair & Beauty Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-04-2020-06-03  2020-03-09-2020-06-03  2020-03-03-2020-06-03
During  92 days  87 days 93 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Oz Hair & Beauty ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 92 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Oz Hair & Beauty, helping Oz Hair & Beauty to grasp the ad data more clearly.