Top Ads on Oxfam India

Oxfam India Background Introduction:

Oxfam India is part of a global movement of dedicated people working hard to fight poverty and injustice.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Oxfam India has been advertising and marketing on Facebook for many years. And Oxfam India has placed 45 of ads on the Facebook platform in the last month. In the past few years,Oxfam India has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Oxfam India on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Oxfam India. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Oxfam India.


1.Oxfam India Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Oxfam India  Oxfam India  Oxfam India
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Oxfam India Marketing Objectives Analysis: 

Oxfam India has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Oxfam India best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Oxfam India Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Contribute for Vulnerable People  Contribute for Vulnerable People Virtual Course on Business & Human Rights | 6-10 July, 2020 
Ad Copy Text  Join the dual battle against hunger and COVID-19. Donate now to demand quality healthcare before ano...  Join the dual battle against hunger and COVID-19. Donate now to demand quality healthcare before ano...  Join global experts to discuss cutting-edge BHR issues. Complete all 10 webinars for course completi...
Link Description  Save Tax Under 80G  Save Tax Under 80G  Drawing on evolving regulatory standards, legislation, litigation and case studies, leading Business And Human Rights experts from India and abroad will discuss cutting-edge BHR issues in an interactive manner. The virtual course in the form of webinars will particularly focus on issues and challeng...
Website Link
Text Word Count 119  119  115
Like 58  93  3

Oxfam India Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Oxfam India Top 1 ads got 58 likes. Oxfam India uses a sentence with the finishing touch title: “Contribute for Vulnerable People”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Oxfam India shared 119 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Oxfam India should continue to optimize the ad content.

3.Oxfam India Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-05-2020-06-15  2020-06-05-2020-06-14  2020-06-11-2020-06-13
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Oxfam India are successful.

Oxfam India Creative Analysis: 

Oxfam India placed a Video ad in 2020-06-05-2020-06-15, and got 58 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Oxfam India Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  German  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Oxfam India has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Oxfam India Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-15  2020-06-05-2020-06-14  2020-06-11-2020-06-13
During  11 days  10 days 3 days 
Like  58  93  3
Share  7  13  1
Comment  0  9  0

Advertising effectiveness is a direct manifestation of advertising. Oxfam India ‘s Top 1 ad received 58 likes, 7 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Oxfam India, helping Oxfam India to grasp the ad data more clearly.