Top Ads on Oxfam Great Britain

Oxfam Great Britain Background Introduction:

Oxfam is a vibrant global movement of people who won't live with the injustice of poverty.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Oxfam Great Britain has been advertising and marketing on Facebook for many years. And Oxfam Great Britain has placed 83 of ads on the Facebook platform in the last month. In the past few years,Oxfam Great Britain has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Oxfam Great Britain on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Oxfam Great Britain. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Oxfam Great Britain.

BigSpy

1.Oxfam Great Britain Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Oxfam Great Britain  Oxfam Great Britain  Oxfam Great Britain
Page Categories  Charity Organization  Charity Organization  Charity Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Oxfam Great Britain Marketing Objectives Analysis: 

Oxfam Great Britain has been operating in Charity Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Oxfam Great Britain best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Oxfam Great Britain Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Urgent appeal for help  N/A 30% Off Knitwear 
Ad Copy Text  In many countries like Bangladesh, this pandemic will be a crisis on top of crisis. Please help the ...  Shop from 100s of pre-loved and new dresses, tops and more at Oxfam’s Online Shop. What will you f...  Explore Oxfam’s Online Shop for thousands of unique pre-loved, brand new, vintage and designer ite...
Link Description  Coronavirus emergency appeal  N/A  At The Oxfam Online Shop
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  DONATE_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 147  104  103
Like 908  0  356

Oxfam Great Britain Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Oxfam Great Britain Top 1 ads got 908 likes. Oxfam Great Britain uses a sentence with the finishing touch title: “Urgent appeal for help”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Oxfam Great Britain shared 147 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Oxfam Great Britain should continue to optimize the ad content.

3.Oxfam Great Britain Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-05-13-2020-06-18  2020-05-26-2020-06-18  2020-06-04-2020-06-17
Landing Page Link  https://donate.oxfam.org.uk/appeal/coronavirus?cid=psc_fb_cv_drtv&dclid=CNnw3-X4vOkCFVoEXAodinINqw  https://www.oxfam.org.uk/shop/womens-clothing?cid=psc_fb_OOS_M&S_May20&dclid=COqHoJ3Th-oCFYTHTAIdkrgE5g   https://www.oxfam.org.uk/shop/womens-clothing?cid=psc_fb_OOS_UniquePieces_May20&dclid=CMzp08Kg2OkCFcgbKgodnWEOug

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Oxfam Great Britain are successful.

Oxfam Great Britain Creative Analysis: 

Oxfam Great Britain placed a Video ad in 2020-05-13-2020-06-18, and got 908 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Oxfam Great Britain Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  Romanian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Oxfam Great Britain has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Oxfam Great Britain Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-18  2020-05-26-2020-06-18  2020-06-04-2020-06-17
During  37 days  24 days 14 days 
Like  908  0  356
Share  360  0  50
Comment  133  0  52

Advertising effectiveness is a direct manifestation of advertising. Oxfam Great Britain ‘s Top 1 ad received 908 likes, 360 shares, 133 comments in just 37 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Oxfam Great Britain, helping Oxfam Great Britain to grasp the ad data more clearly.