Top Ads on Owlet

Owlet Background Introduction:

The first baby monitor ever to track your baby’s heart rate and oxygen levels while streaming video and audio to your phone. Rest assured with Owlet.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Owlet has been advertising and marketing on Facebook for many years. And Owlet has placed 189 of ads on the Facebook platform in the last month. In the past few years,Owlet has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Owlet on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Owlet. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Owlet.


1.Owlet Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Owlet  Owlet  Owlet
Page Categories  Baby Goods/Kids Goods  Baby Goods/Kids Goods  Baby Goods/Kids Goods
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Owlet Marketing Objectives Analysis: 

Owlet has been operating in Baby Goods/Kids Goods for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Owlet best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Owlet Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  More Sleep, Less Worry  Join our Beta program $25 per month, no interest 
Ad Copy Text  The Owlet Smart Sock is a second line of defense for your little one.  Help us improve our products! Get early access to new Owlet products at a discounted price when you ...  Buy the Owlet Monitor Duo now and make payments with Affirm over time. Worry less and sleep more wit...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 69  132  108
Like 104  38  701

Owlet Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Owlet Top 1 ads got 104 likes. Owlet uses a sentence with the finishing touch title: “More Sleep, Less Worry”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Owlet shared 69 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Owlet should continue to optimize the ad content.

3.Owlet Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-27-2020-06-18  2020-06-02-2020-06-14  2020-04-21-2020-06-12
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Owlet are successful.

Owlet Creative Analysis: 

Owlet placed a Video ad in 2020-05-27-2020-06-18, and got 104 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Owlet Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Owlet has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Owlet Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-18  2020-06-02-2020-06-14  2020-04-21-2020-06-12
During  23 days  13 days 53 days 
Like  104  38  701
Share  50  1  92
Comment  17  11  112

Advertising effectiveness is a direct manifestation of advertising. Owlet ‘s Top 1 ad received 104 likes, 50 shares, 17 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Owlet, helping Owlet to grasp the ad data more clearly.