Top Ads on Owl Labs

Owl Labs Background Introduction:

Owl Labs is building an IoT video conferencing hardware product that provides the inclusive meeting experience remote employees need and deserve. Learn more at www.owllabs.com.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Owl Labs has been advertising and marketing on Facebook for many years. And Owl Labs has placed 49 of ads on the Facebook platform in the last month. In the past few years,Owl Labs has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Owl Labs on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Owl Labs. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Owl Labs.

1.Owl Labs Top 3 Ads Basic Understanding

	top1	top2	top3
Name	Owl Labs	Owl Labs	Owl Labs
Page Categories	Robotics Company	Robotics Company	Robotics Company
Marketing Objectives	Other	Other	Other
ECommerce Softwares	shopify	shopify	shopify

Owl Labs Marketing Objectives Analysis:

Owl Labs has been operating in Robotics Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Owl Labs best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Owl Labs Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

	top1	top2	top3
Ad Headline	Canada, here we come!	7 Popular Use Cases for the Meeting Owl	The Meeting Owl 360° Conference Camera
Ad Copy Text	Our flock is flying North. Our wildly popular Meeting Owl Pro has officially launched in Canada! Sho...	no setting	no setting
Link Description	N/A	Smart 360° conference camera, mic and speaker all-in-one	Order your Meeting Owl and give your remote employees the video conferencing experience they need to truly contribute with your team.
Website Link	ca-shop.owllabs.com	www.owllabs.com	redirect.steelhousemedia.com
CTA	SHOP_NOW	LEARN_MORE	SHOP_NOW
Text Word Count	106	0	0
Like	2	0	0

Owl Labs Top 1 Ad Content Analysis：

Ad title: Text is an extension of the creative. Owl Labs Top 1 ads got 2 likes. Owl Labs uses a sentence with the finishing touch title: “Canada, here we come!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Owl Labs shared 106 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Owl Labs should continue to optimize the ad content.

3.Owl Labs Top 3 Ads Creative Selection

	top1	top2	top3
Creative Type	Video	Image	Image
Ad Time	2020-06-08-2020-06-18	2019-12-04-2020-06-10	2020-06-09-2020-06-10
Landing Page Link	https://ca-shop.owllabs.com/?utm_campaign=ca-pro-launch&utm_source=facebook&utm_medium=paidsocial&fbclid=IwAR27_p4Qpls9rSouBKl2tGK5YKoDl9vgIko2tr-oCCFsXquEkpZubKuoU9Y	https://www.owllabs.com/blog/meeting-owl-use-cases?utm_campaign=Retargeting&utm_source=facebook&utm_medium=paidsocial	https://shop.owllabs.com/?utm_campaign=retargeting&utm_source=steelhouse&utm_medium=paidsocial

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Owl Labs are successful.

Owl Labs Creative Analysis:

Owl Labs placed a Video ad in 2020-06-08-2020-06-18, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Owl Labs Top 3 Ads Audience Analysis:

	top1	top2	top3
Country	N/A	United States	United States
Language	English	English	English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Owl Labs has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Owl Labs Top 3 Ads Performance Display

	top1	top2	top3
Ad Time	2020-06-08-2020-06-18	2019-12-04-2020-06-10	2020-06-09-2020-06-10
During	11 days	190 days	2 days
Like	2	0	0
Share	1	0	0
Comment	0	0	0

Advertising effectiveness is a direct manifestation of advertising. Owl Labs ‘s Top 1 ad received 2 likes, 1 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Owl Labs, helping Owl Labs to grasp the ad data more clearly.