Top Ads on Overstock

Overstock Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Overstock has been advertising and marketing on Facebook for many years. And Overstock has placed 211 of ads on the Facebook platform in the last month. In the past few years,Overstock has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Overstock on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Overstock. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Overstock.

BigSpy

1.Overstock Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Overstock  Overstock  Overstock
Page Categories  Retail Company  Retail Company  Jewelry/Watches
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  shopify

Overstock Marketing Objectives Analysis: 

Overstock has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Overstock best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Overstock Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Carson Carrington Keflavik Gold Yellow Mid-Century Accent Chair  Carson Carrington Keflavik Gold Yellow Mid-Century Accent Chair (Mustard Yellow)(Polyester) Affordable Jewelry 
Ad Copy Text  With Overstock, you'll find everything you need to give your home a chic and stylish look you love. ...  Don't miss your chance to make it yours!  no setting
Link Description  N/A  N/A  
Website Link  www.overstock.com  www.overstock.com  www.folksjewelry.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 130  40  0
Like 0  0  0

Overstock Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Overstock Top 1 ads got 0 likes. Overstock uses a sentence with the finishing touch title: “Carson Carrington Keflavik Gold Yellow Mid-Century Accent Chair”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Overstock shared 130 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Overstock should continue to optimize the ad content.

3.Overstock Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-15-2020-06-20  2020-06-16-2020-06-20  2019-06-11-2020-06-20
Landing Page Link  https://www.overstock.com/Home-Garden/Coffee-Sofa-End-Tables/2030/subcat.html?featuredproduct=18228114&featuredoption=30475579&ci_sku=24368634-000-000&cnc=us&utm_source=facebook&utm_medium=paidsoc&utm_campaign=252977&cid=252977&fbclid=IwAR0_nlr0S5y2pdvQ6f1fC3BF5EDZCzVA01aM6V1atCVRtg3mLtHyGEg2czk  https://www.overstock.com/Home-Garden/Entertainment-Centers/2029/subcat.html?featuredproduct=29146990&featuredoption=51819582&utm_source=facebook&utm_medium=paidsoc&utm_campaign=252977&cid=252977   https://folksjewelry.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Overstock are successful.

Overstock Creative Analysis: 

Overstock placed a Carousel ad in 2020-06-15-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Overstock Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States,United Kingdom,Canada
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Overstock has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Overstock Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-06-16-2020-06-20  2019-06-11-2020-06-20
During  6 days  5 days 376 days 
Like  0  0  0
Share  69  16  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Overstock ‘s Top 1 ad received 0 likes, 69 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Overstock, helping Overstock to grasp the ad data more clearly.