Top Ads on Overdrive City

Overdrive City Background Introduction:

Build cars, collect cars, and create the ultimate car city in this upcoming mobile game!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Overdrive City has been advertising and marketing on Facebook for many years. And Overdrive City has placed 108 of ads on the Facebook platform in the last month. In the past few years,Overdrive City has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Overdrive City on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Overdrive City. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Overdrive City.

BigSpy

1.Overdrive City Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Overdrive City  Overdrive City  Overdrive City
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Overdrive City Marketing Objectives Analysis: 

Overdrive City has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Overdrive City best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Overdrive City Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A Top car brands await!  
Ad Copy Text  no setting  no setting  Build, collect, and race top cars today!
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 0  0  40
Like 0  0  57

Overdrive City Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Overdrive City Top 1 ads got 0 likes. Overdrive City uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Overdrive City shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Overdrive City should continue to optimize the ad content.

3.Overdrive City Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-20-2020-06-06  2020-03-20-2020-06-06  2020-05-26-2020-06-05
Landing Page Link  http://play.google.com/store/apps/details?id=com.gameloft.car.tycoon.game  http://play.google.com/store/apps/details?id=com.gameloft.car.tycoon.game   http://itunes.apple.com/app/id1386230628

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Overdrive City are successful.

Overdrive City Creative Analysis: 

Overdrive City placed a Video ad in 2020-03-20-2020-06-06, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Overdrive City Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Hong Kong SAR,Thailand,Indonesia...  Hong Kong SAR,Thailand,Indonesia...  N/A
Language  N/A  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Overdrive City has the best conversion in Hong Kong SAR,Thailand,Indonesia..., and can advertise more in Hong Kong SAR,Thailand,Indonesia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Overdrive City Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-20-2020-06-06  2020-03-20-2020-06-06  2020-05-26-2020-06-05
During  79 days  79 days 11 days 
Like  0  0  57
Share  0  0  1
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Overdrive City ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 79 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Overdrive City, helping Overdrive City to grasp the ad data more clearly.