Top Ads on Outschool

Outschool Background Introduction:

Small-group online classes for kids outside of regular school

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Outschool has been advertising and marketing on Facebook for many years. And Outschool has placed 494 of ads on the Facebook platform in the last month. In the past few years,Outschool has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Outschool on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Outschool. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Outschool.

BigSpy

1.Outschool Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Outschool  Outschool  Outschool
Page Categories  Education Website  Education Website  Education Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Outschool Marketing Objectives Analysis: 

Outschool has been operating in Education Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Outschool best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Outschool Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Live, Online Summer Camp for Kids 3-18  Guinea Pig Care 101 | Small Online Class for Ages 7-12 Science with My Hero Academia 
Ad Copy Text  Kids stuck at home this summer? Engage them with fun, live online summer camps from the comfort of h...  In this $10 class for ages 7-12, learn what it's like to have a guinea pig for a pet! This is a sma...  In this online class for ages 10-15, we will look at the various heroes and villains of My Hero Acad...
Link Description  N/A  Learn what it's like to have a guinea pig for a pet!  In this class, we will look at the various heroes and villains of My Hero Academia, and examine how their powers work scientifically and realistically.
Website Link  www.facebook.com  outschool.com  outschool.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 105  507  524
Like 13  1065  878

Outschool Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Outschool Top 1 ads got 13 likes. Outschool uses a sentence with the finishing touch title: “Live, Online Summer Camp for Kids 3-18”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Outschool shared 105 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Outschool should continue to optimize the ad content.

3.Outschool Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-06-2020-06-18  2020-02-13-2020-06-18  2020-05-20-2020-06-18
Landing Page Link  https://www.facebook.com/outschool/videos/169723347717910/  https://outschool.com/classes/4853200d-15e8-4857-a4b2-134b8ca91b6e   https://outschool.com/classes/my-hero-academia-and-the-real-science-of-quirks-PQVkFFVf?signup=true&utm_source=facebook&utm_medium=ad&utm_campaign=fb_prospecting_selected_85_20200520&fbclid=IwAR0l_3UqeIrBM4BHuQpGhXmhdusTbbXFzF3hTm0hnlBz-AWlN_LYNDuzSIs

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Outschool are successful.

Outschool Creative Analysis: 

Outschool placed a Video ad in 2020-05-06-2020-06-18, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Outschool Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  Danish  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Outschool has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Outschool Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-06-18  2020-02-13-2020-06-18  2020-05-20-2020-06-18
During  44 days  127 days 30 days 
Like  13  1065  878
Share  6  373  558
Comment  3  420  290

Advertising effectiveness is a direct manifestation of advertising. Outschool ‘s Top 1 ad received 13 likes, 6 shares, 3 comments in just 44 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Outschool, helping Outschool to grasp the ad data more clearly.