Top Ads on Outlander

Outlander Background Introduction:

Official Facebook for Outlander, a STARZ original series based on bestselling novel by Diana Gabaldon. Catch up anytime on the STARZ App.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Outlander has been advertising and marketing on Facebook for many years. And Outlander has placed 558 of ads on the Facebook platform in the last month. In the past few years,Outlander has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Outlander on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Outlander. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Outlander.

BigSpy

1.Outlander Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Outlander  Outlander  Outlander
Page Categories  TV Show  TV Show  TV Show
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Outlander Marketing Objectives Analysis: 

Outlander has been operating in TV Show for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Outlander best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Outlander Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  OUTLANDER SEASONS 4 & 5 ONLY ON STARZ  Watch the Outlander SEASON FINALE Today OUTLANDER SEASONS 4 & 5 ONLY ON STARZ 
Ad Copy Text  Binge ALL 5 SEASONS of Outlander on the STARZ App! Watch FREE for 7 days!  Binge ALL 5 SEASONS of Outlander on the STARZ App! Watch FREE for 7 days!  Catch up on Outlander before the SEASON 5 FINALE this weekend! Get the STARZ App and watch for 7 day...
Link Description  N/A  N/A  STARZ official website containing schedules, original content, movie information, On Demand, STARZ Play and extras, online video and more. Featuring new hit original series The Rook, Sweetbitter, Power, The Spanish Princess, Vida, Outlander, Wrong Man, American Gods, Now Apocalypse as well as Warrio...
Website Link  www.starz.com  www.starz.com  www.starz.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 73  73  107
Like 2831  390  2685

Outlander Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Outlander Top 1 ads got 2831 likes. Outlander uses a sentence with the finishing touch title: “OUTLANDER SEASONS 4 & 5 ONLY ON STARZ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Outlander shared 73 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Outlander should continue to optimize the ad content.

3.Outlander Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-05-26-2020-06-18  2020-06-05-2020-06-18  2020-05-04-2020-06-17
Landing Page Link  https://www.starz.com/buy-starz  https://www.starz.com/us/en/buy?utm_source=facebook&utm_medium=paid&utm_campaign=23844811242160117&fbclid=IwAR2rLU1voUJ42btBbjuCj8xsQ7qDFzs6GTFoJsm99UlcQmXQID1duPZY9bw   https://www.starz.com/us/en/buy?utm_source=facebook&utm_medium=paid&utm_campaign=23844598484160117&fbclid=IwAR3E-KUJvOrlsHFFDE9udn_ByYoflk3m63vG9NEYT7j3v_agzpS5GNIZYts

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Outlander are successful.

Outlander Creative Analysis: 

Outlander placed a Video ad in 2020-05-26-2020-06-18, and got 2831 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Outlander Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Egypt,Canada  Thailand,Georgia,United States...  United States,Australia
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Outlander has the best conversion in United States,Egypt,Canada, and can advertise more in United States,Egypt,Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Outlander Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-18  2020-06-05-2020-06-18  2020-05-04-2020-06-17
During  24 days  14 days 45 days 
Like  2831  390  2685
Share  276  31  127
Comment  298  38  296

Advertising effectiveness is a direct manifestation of advertising. Outlander ‘s Top 1 ad received 2831 likes, 276 shares, 298 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Outlander, helping Outlander to grasp the ad data more clearly.