Top Ads on Outer

Outer Background Introduction:

Step outside, welcome home. #LiveOuter

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Outer has been advertising and marketing on Facebook for many years. And Outer has placed 519 of ads on the Facebook platform in the last month. In the past few years,Outer has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Outer on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Outer. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Outer.

BigSpy

1.Outer Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Outer  Outer  Outer
Page Categories  Brand  Brand  Brand
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Outer Marketing Objectives Analysis: 

Outer has been operating in Brand for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Outer best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Outer Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We Reimagined The Outdoor Sofa  Live Better Outside with Outer Feel The Outer Difference 
Ad Copy Text  Hi We're Outer, and we built the world's most comfortable outdoor sofa.  Indoor Comfort & Outdoor Tough. Stylish & Eco-Friendly. We made the outdoor sofa that will finally...  Meet the Outer Sofa, the most comfortable outdoor sofa you'll ever own.
Link Description  9 Configurations Available  N/A  N/A
Website Link  liveouter.com  liveouter.com  liveouter.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 72  117  72
Like 2  9  68

Outer Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Outer Top 1 ads got 2 likes. Outer uses a sentence with the finishing touch title: “We Reimagined The Outdoor Sofa”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Outer shared 72 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Outer should continue to optimize the ad content.

3.Outer Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-10-2020-06-20  2020-06-09-2020-06-20  2020-04-20-2020-06-20
Landing Page Link  https://liveouter.com/?utm_source=facebook&utm_medium=psocial&campaign=retargeting&fbclid=IwAR3rwnWAzFAe3yI-HcvE4D0Hm8vUNpcvvMAy4BOP2XPY15dvFUyTxrbzsk4  https://liveouter.com/   https://liveouter.com/?utm_source=facebook&utm_medium=psocial&campaign=retargeting

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Outer are successful.

Outer Creative Analysis: 

Outer placed a Video ad in 2020-06-10-2020-06-20, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Outer Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  Egypt,Algeria  United States,Egypt,Israel...
Language  French  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Outer has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Outer Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-20  2020-06-09-2020-06-20  2020-04-20-2020-06-20
During  11 days  12 days 62 days 
Like  2  9  68
Share  0  0  5
Comment  0  0  3

Advertising effectiveness is a direct manifestation of advertising. Outer ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Outer, helping Outer to grasp the ad data more clearly.