Top Ads on Outdoor Research

Outdoor Research Background Introduction:

Award-winning technical apparel and accessories built For the Journey Ahead.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Outdoor Research has been advertising and marketing on Facebook for many years. And Outdoor Research has placed 84 of ads on the Facebook platform in the last month. In the past few years,Outdoor Research has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Outdoor Research on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Outdoor Research. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Outdoor Research.

BigSpy

1.Outdoor Research Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Outdoor Research  Outdoor Research  Outdoor Research
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  magento  magento

Outdoor Research Marketing Objectives Analysis: 

Outdoor Research has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Outdoor Research best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Outdoor Research Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Now Hiring: Mask Manufacturers  Echo Tee Trail Mix Jacket 
Ad Copy Text  Now hiring: join our Seattle team in producing medical grade PPE, no experience necessary.  Less weight to slow you down, more features to keep you moving: The Echo Tee.  One fleece that does it all? The Trail Mix Jacket will keep you warm, but not too warm, through any ...
Link Description  Rigorous safety precautions protect employees.  Ultralight protection for high-exertion activities in heat  N/A
Website Link  www.outdoorresearch.com  www.outdoorresearch.com  www.outdoorresearch.com
CTA  APPLY_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 90  77  117
Like 1601  0  0

Outdoor Research Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Outdoor Research Top 1 ads got 1601 likes. Outdoor Research uses a sentence with the finishing touch title: “Now Hiring: Mask Manufacturers”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Outdoor Research shared 90 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Outdoor Research should continue to optimize the ad content.

3.Outdoor Research Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-05-2020-06-18  2020-06-15-2020-06-15  2020-05-27-2020-05-31
Landing Page Link  https://www.outdoorresearch.com/us/face-mask/jobs?utm_medium=social&utm_campaign=FBIG+%7C+June+20+%7C+Factory+Hiring+Page&utm_source=facebook&fbclid=IwAR11NI5G5P5YCwCoazKEk4nWhi8EbpEzsj-7OqibDl_JeeCJrBbglYyyEeM  https://www.outdoorresearch.com/us/womens-echo-s-s-tee-269205?search_result=1&utm_medium=social&utm_campaign=FBIN+%7C+May+20+%7C+W's+Echo+Tee&utm_source=facebook&fbclid=IwAR2RzpXO8Zjk3LCJypnbwm_cewam3G8Fi_h271DML9RtE-aBrfasNTlKrQI   https://www.outdoorresearch.com/us/mens-trail-mix-jacket-274416?search_result=1&utm_medium=social&utm_campaign=FBIN+%7C+May+20+%7C+M's+Trail+Mix+Jacket&utm_source=facebook&fbclid=IwAR1BeElEAxRNKAGF7ydWH_nbv5aAI7ir2TXLGG8RKw0_ffUNBEFzqkT3_tU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Outdoor Research are successful.

Outdoor Research Creative Analysis: 

Outdoor Research placed a Image ad in 2020-06-05-2020-06-18, and got 1601 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Outdoor Research Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Outdoor Research has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Outdoor Research Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-18  2020-06-15-2020-06-15  2020-05-27-2020-05-31
During  14 days  1 days 5 days 
Like  1601  0  0
Share  700  0  0
Comment  93  0  0

Advertising effectiveness is a direct manifestation of advertising. Outdoor Research ‘s Top 1 ad received 1601 likes, 700 shares, 93 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Outdoor Research, helping Outdoor Research to grasp the ad data more clearly.