Top Ads on Outdoor Gear

Outdoor Gear Background Introduction:

The best Outdoor Gear!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Outdoor Gear has been advertising and marketing on Facebook for many years. And Outdoor Gear has placed 2080 of ads on the Facebook platform in the last month. In the past few years,Outdoor Gear has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Outdoor Gear on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Outdoor Gear. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Outdoor Gear.

BigSpy

1.Outdoor Gear Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Outdoor Gear  Outdoor Gear  Outdoor Gear
Page Categories  Sports & Recreation  Product/Service  Bags/Luggage
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  N/A

Outdoor Gear Marketing Objectives Analysis: 

Outdoor Gear has been operating in Sports & Recreation for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Outdoor Gear best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Outdoor Gear Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Chota Outdoor Gear  Merrell X Outdoor Voices Édition limitée Moab 2. Alpinebear 
Ad Copy Text  no setting  Plages, lacs, sentiers ou montagnes. Choisissez votre prochaine aventure outdoor avec style |#Merrel...  Black-Light Reborn Bag | Travel & Hiking bag made of 100% Invista Cordura 750D with Teflon Finish. T...
Link Description    N/A  N/A
Website Link  www.chotaoutdoorgear.com  www.merrell.com  www.alpinebear.net
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  103  207
Like 0  95  495

Outdoor Gear Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Outdoor Gear Top 1 ads got 0 likes. Outdoor Gear uses a sentence with the finishing touch title: “Chota Outdoor Gear”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Outdoor Gear shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Outdoor Gear should continue to optimize the ad content.

3.Outdoor Gear Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Video
Ad Time   2018-10-01-2020-06-20  2020-06-15-2020-06-20  2020-06-02-2020-06-20
Landing Page Link  https://www.chotaoutdoorgear.com/  https://www.merrell.com/FR/fr_FR/moab-outdoor-voices/?utm_medium=Paid+Social&utm_source=Facebook_Instagram&utm_campaign=MKTG-MERR-EU-BRND-OV_&utm_content=brand&utm_term=marketing&fbclid=IwAR2un_uCnIklb8qMMYkTVf4Scx0AzT8FkqX3JJ-LmhKxo_3KMAT9kA7P7TY   https://www.alpinebear.net/product-page/hikingbag

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Outdoor Gear are successful.

Outdoor Gear Creative Analysis: 

Outdoor Gear placed a Image ad in 2018-10-01-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Outdoor Gear Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  Pakistan
Language  N/A  French  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Outdoor Gear has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Outdoor Gear Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-10-01-2020-06-20  2020-06-15-2020-06-20  2020-06-02-2020-06-20
During  629 days  6 days 19 days 
Like  0  95  495
Share  0  4  54
Comment  0  7  93

Advertising effectiveness is a direct manifestation of advertising. Outdoor Gear ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 629 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Outdoor Gear, helping Outdoor Gear to grasp the ad data more clearly.