Top Ads on Outbrain

Outbrain Background Introduction:

Outbrain is a platform that enables marketers to leverage content across the entire customer journey to drive results.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Outbrain has been advertising and marketing on Facebook for many years. And Outbrain has placed 539 of ads on the Facebook platform in the last month. In the past few years,Outbrain has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Outbrain on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Outbrain. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Outbrain.


1.Outbrain Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Outbrain  Outbrain  Outbrain
Page Categories  Business Service  Business Service  Business Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Outbrain Marketing Objectives Analysis: 

Outbrain has been operating in Business Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Outbrain best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Outbrain Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Deep Dive Into the Affiliate Marketing Hub  The Affiliate Marketing Hub for Native Ads The Affiliate Marketing Hub for Native Ads 
Ad Copy Text  The Affiliate Hub is Here! All the content you need in one place: trends and guides, videos and blog...  The Affiliate Hub is Here! All the content you need in one place: trends and guides, videos and blog...  Level-up your affiliate marketing game, visit our one-stop-shop for Affiliate Strategy to inspire yo...
Link Description  All you need to know in one place  All you need to know in one place  All you need to know in one place
Website Link
Text Word Count 155  155  152
Like 36  12  10

Outbrain Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Outbrain Top 1 ads got 36 likes. Outbrain uses a sentence with the finishing touch title: “Deep Dive Into the Affiliate Marketing Hub”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Outbrain shared 155 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Outbrain should continue to optimize the ad content.

3.Outbrain Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-18  2020-06-03-2020-06-18  2020-06-03-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Outbrain are successful.

Outbrain Creative Analysis: 

Outbrain placed a Image ad in 2020-06-02-2020-06-18, and got 36 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Outbrain Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Outbrain has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Outbrain Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-18  2020-06-03-2020-06-18  2020-06-03-2020-06-18
During  17 days  16 days 16 days 
Like  36  12  10
Share  6  0  2
Comment  1  1  2

Advertising effectiveness is a direct manifestation of advertising. Outbrain ‘s Top 1 ad received 36 likes, 6 shares, 1 comments in just 17 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Outbrain, helping Outbrain to grasp the ad data more clearly.