Top Ads on OutboundEngine

OutboundEngine Background Introduction:

OutboundEngine helps businesses grow by making online marketing simple and easy for everyone.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OutboundEngine has been advertising and marketing on Facebook for many years. And OutboundEngine has placed 38 of ads on the Facebook platform in the last month. In the past few years,OutboundEngine has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OutboundEngine on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OutboundEngine. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OutboundEngine.

BigSpy

1.OutboundEngine Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OutboundEngine  OutboundEngine  OutboundEngine
Page Categories  Internet Marketing Service  Internet Marketing Service  Internet Marketing Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

OutboundEngine Marketing Objectives Analysis: 

OutboundEngine has been operating in Internet Marketing Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OutboundEngine best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OutboundEngine Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Powerful, Automated Marketing  We Make it EASY for Customers to Find You Sit back and relax. Your marketing is done. 
Ad Copy Text  Strengthen your network and develop lasting client relationships with OutboundEngine  The world has changed. Marketing your home service business can be complicated! We can make it easy ...  Marketing your home services business can be complicated! We can make it easy for you. With Outbou...
Link Description  OutboundEngine helps insurance professionals unlock the power their network with easy-to-use, automated marketing. See a free demo right now.  Customers need home services now. Are you ready?  10,000+ happy customers.
Website Link  discover.outboundengine.com  www.outboundengine.com  www.outboundengine.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 84  478  457
Like 33  1  29

OutboundEngine Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OutboundEngine Top 1 ads got 33 likes. OutboundEngine uses a sentence with the finishing touch title: “Powerful, Automated Marketing”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OutboundEngine shared 84 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OutboundEngine should continue to optimize the ad content.

3.OutboundEngine Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-30-2020-06-12  2020-05-15-2020-06-04  2019-11-10-2020-06-03
Landing Page Link  http://discover.outboundengine.com/fb-ins-email-mar2017/?utm_source=facebook&utm_medium=cpc&utm_campaign=fb_ins_email&utm_content=baseline1&fbclid=IwAR1ELxQ-hx4-YwwpJMkTvO_17ajoco6EWMmCN6kIY91ye60eGHOgc4veCZw  https://www.outboundengine.com/tour/home-services/?utm_source=facebook&utm_medium=cpc&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D_%7B%7Bad.name%7D%7D   https://www.outboundengine.com/tour/home-services/?utm_source=facebook&utm_medium=cpc&utm_campaign=Home+Services+2020&utm_content=Home+Services+-+Email+Updated+-+Copy_TopCreative_HomeServices_Ad1&fbclid=IwAR2PqR2uByrCrRMIXG3yz1iVZyRpP0LIYBaQQhUDxJESKTey1evygJc5oIA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OutboundEngine are successful.

OutboundEngine Creative Analysis: 

OutboundEngine placed a Image ad in 2020-04-30-2020-06-12, and got 33 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OutboundEngine Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OutboundEngine has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OutboundEngine Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-30-2020-06-12  2020-05-15-2020-06-04  2019-11-10-2020-06-03
During  44 days  21 days 207 days 
Like  33  1  29
Share  9  0  6
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. OutboundEngine ‘s Top 1 ad received 33 likes, 9 shares, 0 comments in just 44 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OutboundEngine, helping OutboundEngine to grasp the ad data more clearly.