Top Ads on Outback Steakhouse
Outback Steakhouse Background Introduction:
We take pride in serving the freshest, highest-quality food possible. Everyday we start fresh, making all of our soups, salad dressings & sauces from scratch.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Outback Steakhouse has been advertising and marketing on Facebook for many years. And Outback Steakhouse has placed 166 of ads on the Facebook platform in the last month. In the past few years,Outback Steakhouse has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Outback Steakhouse on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Outback Steakhouse. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Outback Steakhouse.
1.Outback Steakhouse Top 3 Ads Basic Understanding
|Name||Outback Steakhouse||Outback Steakhouse||Outback Steakhouse|
|Page Categories||Australian Restaurant||Australian Restaurant||Australian Restaurant|
Outback Steakhouse Marketing Objectives Analysis:
Outback Steakhouse has been operating in Australian Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Outback Steakhouse best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Outback Steakhouse Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Fondue Outback||Chegou o novo Fondue Outback!||Lançamento Fondue|
|Ad Copy Text||Nosso novo fondue com mais queijo, mais chocolate e mais sabor agora vai até você! Peça e curta s...||OLHA ELE! O #NovoFondueOutback chegou com um novíssimo mix de queijos - ementhal, gruyere e um toq...||Nosso #BoldFlavour com mais queijo e mais chocolate para deixar o seu #MomentoOutbackEmCasa ainda ma...|
|Link Description||Fondue especial servido no estilo Outback, repleto do nosso #BoldFlavour||N/A||O Fondue ainda ficou ainda mais Outback! Experimente!|
|Text Word Count||124||454||112|
Outback Steakhouse Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Outback Steakhouse Top 1 ads got 33 likes. Outback Steakhouse uses a sentence with the finishing touch title: “Fondue Outback”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Outback Steakhouse shared 124 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Outback Steakhouse should continue to optimize the ad content.
3.Outback Steakhouse Top 3 Ads Creative Selection
|Landing Page Link||https://www.outback.com.br/delivery?utm_source=facebook&utm_medium=cpc&utm_campaign=rac_conv_conversao_fondue&utm_content=fondue_int_musica&utm_term=Facebook_Mobile_Feed_08_06_vid_fondue&fbclid=IwAR0FsBmoujfmBP0lgQ8deoAyB3mBHj_ikxYjyKbwYbrCeYcyvHeQSduTheU||https://www.outback.com.br/fondue?utm_source=fb&utm_medium=Facebook_Mobile_Feed&utm_campaign=fondue20&utm_content=6198245539450_6198682035450||https://www.outback.com.br/delivery?utm_source=facebook&utm_medium=cpc&utm_campaign=rac_traf_conversao_fondue&utm_content=fondue_int_ifood&utm_term=Facebook_Mobile_Feed_08_06_est_combo|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Outback Steakhouse are successful.
Outback Steakhouse Creative Analysis:
Outback Steakhouse placed a Video ad in 2020-06-14-2020-06-16, and got 33 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Outback Steakhouse Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Outback Steakhouse has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Outback Steakhouse Top 3 Ads Performance Display
|During||3 days||4 days||5 days|
Advertising effectiveness is a direct manifestation of advertising. Outback Steakhouse ‘s Top 1 ad received 33 likes, 1 shares, 17 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Outback Steakhouse, helping Outback Steakhouse to grasp the ad data more clearly.