Top Ads on Outback Brasil
Outback Brasil Background Introduction:
Bem-vindos à Fan Page oficial do restaurante Outback Steakhouse Brasil.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Outback Brasil has been advertising and marketing on Facebook for many years. And Outback Brasil has placed 88 of ads on the Facebook platform in the last month. In the past few years,Outback Brasil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Outback Brasil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Outback Brasil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Outback Brasil.
1.Outback Brasil Top 3 Ads Basic Understanding
|Name||Outback Brasil||Outback Brasil||Outback Brasil|
|Page Categories||Australian Restaurant||Australian Restaurant||Australian Restaurant|
Outback Brasil Marketing Objectives Analysis:
Outback Brasil has been operating in Australian Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Outback Brasil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Outback Brasil Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Outback Brasil||Fondue Outback||Chegou o novo Fondue Outback!|
|Ad Copy Text||O #NovoFondueOutback é preparado com um NOVO MIX DE QUEIJOS - emmenthal, gruyere cheddar - que é i...||Nosso novo fondue com mais queijo, mais chocolate e mais sabor agora vai até você! Peça e curta s...||OLHA ELE! O #NovoFondueOutback chegou com um novíssimo mix de queijos - ementhal, gruyere e um toq...|
|Link Description||N/A||Fondue especial servido no estilo Outback, repleto do nosso #BoldFlavour||N/A|
|Text Word Count||317||124||454|
Outback Brasil Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Outback Brasil Top 1 ads got 140 likes. Outback Brasil uses a sentence with the finishing touch title: “Outback Brasil”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Outback Brasil shared 317 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Outback Brasil should continue to optimize the ad content.
3.Outback Brasil Top 3 Ads Creative Selection
|Landing Page Link||https://www.ifood.com.br/delivery/descobrir/lista/chain:c9763563-bd3c-4e8d-b29b-71904fdd71f0?af_force_deeplink=true&fbclid=IwAR32sjExHCKGKuVsfqmFrbM-qan1m18vphXRPaZIf2UAZ2drvsMhwJhw4xI&pid=lista_parceiro&af_click_lookback=7d&utm_content=6199850511250_6199850511850&utm_source=fb&shortlink=outback&utm_medium=Facebook_Mobile_Feed&utm_campaign=fondue20&c=outback||https://www.outback.com.br/delivery?utm_source=facebook&utm_medium=cpc&utm_campaign=rac_conv_conversao_fondue&utm_content=fondue_int_musica&utm_term=Facebook_Mobile_Feed_08_06_vid_fondue&fbclid=IwAR0FsBmoujfmBP0lgQ8deoAyB3mBHj_ikxYjyKbwYbrCeYcyvHeQSduTheU||https://www.outback.com.br/fondue?utm_source=fb&utm_medium=Facebook_Mobile_Feed&utm_campaign=fondue20&utm_content=6198245539450_6198682035450|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Outback Brasil are successful.
Outback Brasil Creative Analysis:
Outback Brasil placed a Carousel ad in 2020-06-15-2020-06-16, and got 140 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Outback Brasil Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Outback Brasil has the best conversion in Brazil, and can advertise more in Brazil in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Outback Brasil Top 3 Ads Performance Display
|During||2 days||3 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. Outback Brasil ‘s Top 1 ad received 140 likes, 9 shares, 21 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Outback Brasil, helping Outback Brasil to grasp the ad data more clearly.