Top Ads on OurTime
OurTime Background Introduction:
America's largest dating site for singles 50+ http://bit.ly/1SdEoIT
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
OurTime has been advertising and marketing on Facebook for many years. And OurTime has placed 138 of ads on the Facebook platform in the last month. In the past few years,OurTime has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for OurTime on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OurTime. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OurTime.
1.OurTime Top 3 Ads Basic Understanding
OurTime Marketing Objectives Analysis:
OurTime has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OurTime best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.OurTime Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Tap to Browse Singles!||Tap to Get Started Today||Klicka här och hitta en dejt|
|Ad Copy Text||Take a Peek and See Who's Single & 50+||Take a Peek and See Who's Single & 50+||En fin relation väntar på dig efter 50|
|Text Word Count||38||38||41|
OurTime Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. OurTime Top 1 ads got 863 likes. OurTime uses a sentence with the finishing touch title: “Tap to Browse Singles!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. OurTime shared 38 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OurTime should continue to optimize the ad content.
3.OurTime Top 3 Ads Creative Selection
|Landing Page Link||https://www.ourtime.com/v3/lps?cpp=/site/general/174724/index-166-1.html&sid=138&afid=OT_PP_M_NoLAL_all_iPhone_50-65_12.10.19_4333_JP_CBO_SingleImgCenterCircleBlondeSarah_AR&iam=1&seeking=2||https://www.ourtime.com/v3/lps?cpp=/site/general/174724/index-166-1.html&sid=138&afid=OT_PP_M_NoLAL_all_PCM_50-65_5.16.20_4333_JP_CBO_SingleImgGradientPillBlondeSarah_AR&iam=1&seeking=2&CPV2=fb||https://se.ourtime.com/unlogged/landing/men/?mtcmk=912431&fsid=181&ktid=0&klid=7902|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OurTime are successful.
OurTime Creative Analysis:
OurTime placed a Image ad in 2020-04-09-2020-06-18, and got 863 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.OurTime Top 3 Ads Audience Analysis:
|Country||United States,Jamaica,Egypt...||Egypt,United States||Sweden|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
OurTime has the best conversion in United States,Jamaica,Egypt..., and can advertise more in United States,Jamaica,Egypt... in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.OurTime Top 3 Ads Performance Display
|During||71 days||35 days||89 days|
Advertising effectiveness is a direct manifestation of advertising. OurTime ‘s Top 1 ad received 863 likes, 32 shares, 160 comments in just 71 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OurTime, helping OurTime to grasp the ad data more clearly.