Top Ads on OurSunnyday

OurSunnyday Background Introduction:

We mainly focuses on women's wear, but also offers accessories, shoes, bags and other fashion items. Oursunnyday offers trending fashion-forward styles, edgy and innovative designs all delivered with a truly class-leading professional service.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OurSunnyday has been advertising and marketing on Facebook for many years. And OurSunnyday has placed 16 of ads on the Facebook platform in the last month. In the past few years,OurSunnyday has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OurSunnyday on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OurSunnyday. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OurSunnyday.

BigSpy

1.OurSunnyday Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OurSunnyday  OurSunnyday  OurSunnyday
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

OurSunnyday Marketing Objectives Analysis: 

OurSunnyday has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OurSunnyday best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OurSunnyday Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  $5 OFF Over $59  10% Off On First Order N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Code: DAY5  Code: SHOP10  N/A
Website Link  oursunnyday.com  oursunnyday.com  www.oursunnyday.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

OurSunnyday Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OurSunnyday Top 1 ads got 0 likes. OurSunnyday uses a sentence with the finishing touch title: “$5 OFF Over $59”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OurSunnyday shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OurSunnyday should continue to optimize the ad content.

3.OurSunnyday Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-05-06-2020-06-07  2020-06-05-2020-06-07  2020-06-07-2020-06-07
Landing Page Link  https://oursunnyday.com/collections/best-selling?adp=8416184,8072411,8222579  https://oursunnyday.com/collections/best-selling?adp=8407475,8047606,8527906,8527920   https://www.oursunnyday.com/collections/best-selling?utm_source=facebook.com&utm_medium=cpc&utm_campaign=MS02-DPA&utm_content=1055263724867406&utm_term=00908

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OurSunnyday are successful.

OurSunnyday Creative Analysis: 

OurSunnyday placed a Image ad in 2020-05-06-2020-06-07, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OurSunnyday Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Portuguese  Portuguese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OurSunnyday has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OurSunnyday Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-06-07  2020-06-05-2020-06-07  2020-06-07-2020-06-07
During  33 days  3 days 1 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. OurSunnyday ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 33 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OurSunnyday, helping OurSunnyday to grasp the ad data more clearly.