Top Ads on OurBus
OurBus Background Introduction:
OurBus is a technology platform that specializes in intercity and crowdsourced bus routes.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
OurBus has been advertising and marketing on Facebook for many years. And OurBus has placed 14 of ads on the Facebook platform in the last month. In the past few years,OurBus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for OurBus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OurBus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OurBus.
1.OurBus Top 3 Ads Basic Understanding
|Page Categories||Charter Bus Service||Charter Bus Service||Charter Bus Service|
OurBus Marketing Objectives Analysis:
OurBus has been operating in Charter Bus Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OurBus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.OurBus Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Prices starting at only $5||Bus Travel | From $20 Each Way||A New Way to Travel in Florida.|
|Ad Copy Text||With over 60+ destination options, the hardest part of booking with OurBus is choosing where to go. ...||Introducing a more affordable option between DC, NoVa, Williamsburg, and Norfolk. Ride OurBus from...||Introducing OurBus to Florida! Get from coast-to-coast starting at just $15 each way. Miami Tamp...|
|Link Description||Book Your Tickets Now||OurBus provides bus transportation service between Norfolk and Washington DC with bus tickets. Enjoy the ride with comfort, amenities & convenience.||Book Bus Ticket Online With OurBus. All Buses Equipped With WiFi, Power Outlets, Complimentary Water, and Sanitized Bathrooms|
|Text Word Count||111||114||140|
OurBus Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. OurBus Top 1 ads got 0 likes. OurBus uses a sentence with the finishing touch title: “Prices starting at only $5”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. OurBus shared 111 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OurBus should continue to optimize the ad content.
3.OurBus Top 3 Ads Creative Selection
|Landing Page Link||https://www.ourbus.com/routes/norfolk-to-dc||https://www.ourbus.com/routes/norfolk-to-dc?utm_source=facebook&utm_medium=awareness&utm_campaign=Norfolk_DC&utm_content=Norfolk_DC_Competitor&fbclid=IwAR2405gj3Y6WKZSxkKyv4KuaIBe-b6xu9FXRDYWeWoekNppEwQmtvcOVQew||https://www.ourbus.com/bookticket?utm_source=facebook&utm_medium=flconverion&utm_campaign=florida_conversion&utm_content=florida_lookalike&fbclid=IwAR2eV8YcH2dPhF2s_NAlKJttrUn3EkMFlpKjtmI_Owy4Mb5cYyU8zAwHLYo|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OurBus are successful.
OurBus Creative Analysis:
OurBus placed a Image ad in 2019-08-22-2019-08-24, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.OurBus Top 3 Ads Audience Analysis:
|Country||N/A||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
OurBus has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.OurBus Top 3 Ads Performance Display
|During||3 days||66 days||9 days|
Advertising effectiveness is a direct manifestation of advertising. OurBus ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OurBus, helping OurBus to grasp the ad data more clearly.