Top Ads on Our Earth Project

Our Earth Project Background Introduction:

At Our Earth Project, we have a mission to inspire change. Our goal is to sell "beautiful clothes with a message"; they help fund the earth's restoration by raising awareness with a subtle touch.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Our Earth Project has been advertising and marketing on Facebook for many years. And Our Earth Project has placed 54 of ads on the Facebook platform in the last month. In the past few years,Our Earth Project has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Our Earth Project on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Our Earth Project. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Our Earth Project.

BigSpy

1.Our Earth Project Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Our Earth Project  Our Earth Project  Our Earth Project
Page Categories  Clothing Company  Clothing Company  Clothing Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Our Earth Project Marketing Objectives Analysis: 

Our Earth Project has been operating in Clothing Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Our Earth Project best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Our Earth Project Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cute Clothes for a Cause!  Cute Clothes for a Cause! Cute Clothes for a Cause! 
Ad Copy Text  no setting  no setting  no setting
Link Description  New in store, Shop Now!  New in store, Shop Now!  New in store, Shop Now!
Website Link  ourearthproject.com  ourearthproject.com  ourearthproject.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Our Earth Project Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Our Earth Project Top 1 ads got 0 likes. Our Earth Project uses a sentence with the finishing touch title: “Cute Clothes for a Cause!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Our Earth Project shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Our Earth Project should continue to optimize the ad content.

3.Our Earth Project Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-17-2020-06-06  2020-05-27-2020-06-06  2020-05-27-2020-06-06
Landing Page Link  https://ourearthproject.com/products/let-it-bee-tee  https://ourearthproject.com/products/let-it-bee-tee?variant=31598817738813   https://ourearthproject.com/products/let-it-bee-tee

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Our Earth Project are successful.

Our Earth Project Creative Analysis: 

Our Earth Project placed a Image ad in 2020-03-17-2020-06-06, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Our Earth Project Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom,Germany  United Kingdom,Germany  United Kingdom,Germany
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Our Earth Project has the best conversion in United Kingdom,Germany, and can advertise more in United Kingdom,Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Our Earth Project Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-17-2020-06-06  2020-05-27-2020-06-06  2020-05-27-2020-06-06
During  82 days  11 days 11 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Our Earth Project ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 82 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Our Earth Project, helping Our Earth Project to grasp the ad data more clearly.