Top Ads on Otter
Otter Background Introduction:
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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Otter has been advertising and marketing on Facebook for many years. And Otter has placed 174 of ads on the Facebook platform in the last month. In the past few years,Otter has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Otter on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Otter. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Otter.
1.Otter Top 3 Ads Basic Understanding
|Page Categories||Footwear Store||Brand||Brand|
Otter Marketing Objectives Analysis:
Otter has been operating in Footwear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Otter best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Otter Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Reduceri de până la -60%||⏰ 2 Weeks Only Sale||N/A|
|Ad Copy Text||☀️⛱️ Vara a sosit cu reduceri de până la 60% la încălțămintea ta favorită ???? Descop...||no setting||no setting|
|Link Description||Stocul este limitat||N/A||N/A|
|Text Word Count||161||0||0|
Otter Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Otter Top 1 ads got 0 likes. Otter uses a sentence with the finishing touch title: “Reduceri de până la -60%”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Otter shared 161 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Otter should continue to optimize the ad content.
3.Otter Top 3 Ads Creative Selection
|Landing Page Link||https://www.otter.ro/reduceri?utm_source=facebook&utm_medium=cpc&source=fb&placement=Facebook_Mobile_Feed&ad_id=6199026730878&adset_id=6199026731278&campaign_id=6199026730678&utm_content=Video+-+15+sec+-+test+no+registered+emoji&adset_name=Feeds+-+Video+-+15+sec&utm_campaign=LA_Otter_SummerSale20_Promo&fbclid=IwAR3XDKLZmblECCi3yR5-_8vNQR849GC_T8RgRj41jdGreN13X8EHBvddMLA||https://theambiguousotter.com/collections/apple-watch||https://theambiguousotter.com/collections/apple-watch?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=anivastory&page=3|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Otter are successful.
Otter Creative Analysis:
Otter placed a Video ad in 2020-06-16-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Otter Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Otter has the best conversion in Romania, and can advertise more in Romania in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Otter Top 3 Ads Performance Display
|During||5 days||221 days||11 days|
Advertising effectiveness is a direct manifestation of advertising. Otter ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Otter, helping Otter to grasp the ad data more clearly.