Top Ads on Origo Ísland

Origo Ísland Background Introduction:

Verslanir Origo eru í Borgartúni, Akureyri og á www.netverslun.is. Verslun á Akureyri er í Kaupangi v/ Mýrarveg og er opin frá kl. 09 til 17 virka daga.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Origo Ísland has been advertising and marketing on Facebook for many years. And Origo Ísland has placed 56 of ads on the Facebook platform in the last month. In the past few years,Origo Ísland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Origo Ísland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Origo Ísland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Origo Ísland.

BigSpy

1.Origo Ísland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Origo Ísland  Origo Ísland  Origo Ísland
Page Categories  Information Technology Company  Information Technology Company  Information Technology Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Origo Ísland Marketing Objectives Analysis: 

Origo Ísland has been operating in Information Technology Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Origo Ísland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Origo Ísland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Hagræddu í tölvurekstri  Netverslun Origo Leiðtogahæfni í fjarvinnu | Vefvarp Origo 
Ad Copy Text  Viltu hagræða í tölvurekstrinum? ‍ Fáðu tilboð í rekstrarþjónustu hjá Origo  Það er myndarlegt sumar framundan! ☀️ Græjaðu þig upp í verslun Origo bit.ly/myndavelar...  Hvernig nærðu því besta út úr teymi sem er ýmist á skrifstofunni eða í fjarvinnu? ‍ Dr....
Link Description  Við sjáum um hýsingu og rekstur á upplýsingatækni umhverfum af öllum stærðum og gerðum og veitum framúrskarandi þjónustu.  Græjaðu þig upp í sumar!  N/A
Website Link  info.origo.is  bit.ly  bit.ly
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 89  106  308
Like 1  59  16

Origo Ísland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Origo Ísland Top 1 ads got 1 likes. Origo Ísland uses a sentence with the finishing touch title: “Hagræddu í tölvurekstri”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Origo Ísland shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Origo Ísland should continue to optimize the ad content.

3.Origo Ísland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-07-2020-06-18  2020-05-07-2020-06-10  2020-06-04-2020-06-10
Landing Page Link  https://info.origo.is/hagraeddu-i-tolvurekstri  https://verslun.origo.is/sumar?manus=&cats=894   https://www.origo.is/um-origo/vidburdir/vidburdur/item141307/leidtogahaefni-i-blondudum-teymum/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Origo Ísland are successful.

Origo Ísland Creative Analysis: 

Origo Ísland placed a Image ad in 2020-05-07-2020-06-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Origo Ísland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Iceland  N/A
Language  Danish  Swedish  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Origo Ísland has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Origo Ísland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-18  2020-05-07-2020-06-10  2020-06-04-2020-06-10
During  43 days  35 days 7 days 
Like  1  59  16
Share  1  1  0
Comment  0  2  3

Advertising effectiveness is a direct manifestation of advertising. Origo Ísland ‘s Top 1 ad received 1 likes, 1 shares, 0 comments in just 43 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Origo Ísland, helping Origo Ísland to grasp the ad data more clearly.