Top Ads on Original Penguin
Original Penguin Background Introduction:
Twitter US: https://twitter.com/OriginalPenguin Twitter EU: https://twitter.com/PenguinEurope Watch us!: http://www.youtube.com/OriginalPenguinTV
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Original Penguin has been advertising and marketing on Facebook for many years. And Original Penguin has placed 76 of ads on the Facebook platform in the last month. In the past few years,Original Penguin has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Original Penguin on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Original Penguin. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Original Penguin.
1.Original Penguin Top 3 Ads Basic Understanding
|Name||Original Penguin||Original Penguin||Original Penguin|
|Page Categories||Clothing (Brand)||Clothing (Brand)||Clothing (Brand)|
Original Penguin Marketing Objectives Analysis:
Original Penguin has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Original Penguin best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Original Penguin Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||N/A||Shop The New Pride Collection||N/A|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||N/A||Celebrate Being Yourself||N/A|
|Text Word Count||0||0||0|
Original Penguin Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Original Penguin Top 1 ads got 0 likes. Original Penguin uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Original Penguin shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Original Penguin should continue to optimize the ad content.
3.Original Penguin Top 3 Ads Creative Selection
|Landing Page Link||https://www.originalpenguin.com/?utm_source=facebook&utm_medium=social&utm_campaign=FB_ret_dparetargeting_DPA_15to30daysviewadded&utm_content=OP_US_ECM_20190531_A_paid_no+influencer&utm_term=valueprice||https://www.originalpenguin.com/collections/pride?utm_source=facebook&utm_medium=social&utm_campaign=FB_pros_pride_may2020&utm_content=OPG_US_ECM_20200512_A_paid_no+influencer||https://www.originalpenguin.com/?utm_source=facebook&utm_medium=social&utm_campaign=FB_ret_dparetargeting_DPA_15to30daysviewadded&utm_content=OP_US_ECM_20190531_A_paid_no+influencer&utm_term=frame|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Original Penguin are successful.
Original Penguin Creative Analysis:
Original Penguin placed a Carousel ad in 2020-06-17-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Original Penguin Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Original Penguin has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Original Penguin Top 3 Ads Performance Display
|During||4 days||8 days||4 days|
Advertising effectiveness is a direct manifestation of advertising. Original Penguin ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Original Penguin, helping Original Penguin to grasp the ad data more clearly.