Top Ads on Origin Energy

Origin Energy Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Origin Energy has been advertising and marketing on Facebook for many years. And Origin Energy has placed 80 of ads on the Facebook platform in the last month. In the past few years,Origin Energy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Origin Energy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Origin Energy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Origin Energy.


1.Origin Energy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Origin Energy  Origin Energy  Origin Energy
Page Categories  Energy Company  Energy Company  Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Origin Energy Marketing Objectives Analysis: 

Origin Energy has been operating in Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Origin Energy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Origin Energy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Origin's Move Promise  Guaranteed power-on next business day Book your move in just 5 mins 
Ad Copy Text  Moving house? Get power on next business day, or claim up to $400 per day in credit for accommodatio...  Moving house? Get power on next business day, guaranteed, or claim up to $400 per day in credit unti...  no setting
Link Description  N/A    
Website Link
Text Word Count 319  284  0
Like 2  2  0

Origin Energy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Origin Energy Top 1 ads got 2 likes. Origin Energy uses a sentence with the finishing touch title: “Origin's Move Promise”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Origin Energy shared 319 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Origin Energy should continue to optimize the ad content.

3.Origin Energy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-03-2020-06-09  2020-05-14-2020-05-14  2020-04-23-2020-04-27
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Origin Energy are successful.

Origin Energy Creative Analysis: 

Origin Energy placed a Image ad in 2020-06-03-2020-06-09, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Origin Energy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  Australia
Language  English  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Origin Energy has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Origin Energy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-09  2020-05-14-2020-05-14  2020-04-23-2020-04-27
During  7 days  1 days 5 days 
Like  2  2  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Origin Energy ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Origin Energy, helping Origin Energy to grasp the ad data more clearly.