Top Ads on Oriflame

Oriflame Background Introduction:

Więcej informacji o nas znajdziesz nas na www.oriflame.pl, YouTube: http://www.youtube.com/user/oriflamepoland Twitter: https://twitter.com/#!/OriflamePoland

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Oriflame has been advertising and marketing on Facebook for many years. And Oriflame has placed 613 of ads on the Facebook platform in the last month. In the past few years,Oriflame has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Oriflame on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Oriflame. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Oriflame.

BigSpy

1.Oriflame Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Oriflame  Oriflame  Oriflame
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Oriflame Marketing Objectives Analysis: 

Oriflame has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Oriflame best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Oriflame Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Oriflame  Gaukite 20% nuolaidą kiekvienam užsakymui, pirkdami internetu kaip registruotas klientas! Oriflame Egypt 
Ad Copy Text  Знаете ли каква е тайната на здравото тяло и красивата ...  Atsakingi grožio gaminiai jums! Kadangi esame iš Švedijos, turime kitokį požiūrį į grožį i...  Ø§Ù†Øª الآن علي موعد مع الجمال وØ...
Link Description  N/A  N/A  N/A
Website Link  bg.oriflame.com  lt.oriflame.com  www.facebook.com
CTA    WATCH_MORE  
Text Word Count 636  218  610
Like 736  11  0

Oriflame Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Oriflame Top 1 ads got 736 likes. Oriflame uses a sentence with the finishing touch title: “Oriflame”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Oriflame shared 636 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Oriflame should continue to optimize the ad content.

3.Oriflame Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-05-31-2020-06-19  2020-06-10-2020-06-19  2020-06-18-2020-06-18
Landing Page Link  https://bg.oriflame.com/products/product?code=29688&utm_source=Facebook&utm_medium=FB+post&utm_campaign=Astaxantin%26Ivet+adv&fbclid=IwAR1GKkDFesKyjBJxMTpmablih3i-mpVIebBlXlmC0ZQxGLOCyD84z9tB174  https://lt.oriflame.com/?fbclid=IwAR2uako7svZsLI8zogWNt_t5-ZuQzC3bTZpHvl0Wx1aDbevkBy2PrsVFRGU   https://www.facebook.com/oriflame.eo/?_sref_=267975594616602&refid=28&_ft_=adid.23844870820760723:qid.6839862968337954881:mf_story_key.8410465799087442891:is_sponsored.1:ei.AI@AQLCC89UW6-sMmJDaqHF8EEfVTeWsGI-hEFxJ4Y2LVwJ16VfO34RcB22jlVd0WKkSCSPbb4qWMR2EOEab0phxEEg:top_level_post_id.267975601283268:content_owner_id_new.108727123874784:page_id.108727123874784:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592529697:filter.h_nor:tds_flgs.3:actrs.108727123874784:page_insights.%7B%22108727123874784%22:%7B%22page_id%22:108727123874784,%22page_id_type%22:%22page%22,%22actor_id%22:108727123874784,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592526327,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B267975601283268%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:108727123874784,%22page_id%22:108727123874784,%22post_id%22:267975601283268,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Oriflame are successful.

Oriflame Creative Analysis: 

Oriflame placed a Carousel ad in 2020-05-31-2020-06-19, and got 736 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Oriflame Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bulgaria  Lithuania  N/A
Language  German  Lithuanian  Hungarian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Oriflame has the best conversion in Bulgaria, and can advertise more in Bulgaria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Oriflame Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-19  2020-06-10-2020-06-19  2020-06-18-2020-06-18
During  20 days  10 days 1 days 
Like  736  11  0
Share  293  1  0
Comment  23  1  0

Advertising effectiveness is a direct manifestation of advertising. Oriflame ‘s Top 1 ad received 736 likes, 293 shares, 23 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Oriflame, helping Oriflame to grasp the ad data more clearly.