Top Ads on Orient

Orient Background Introduction:

http://www.orient.com.pk

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Orient has been advertising and marketing on Facebook for many years. And Orient has placed 564 of ads on the Facebook platform in the last month. In the past few years,Orient has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Orient on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Orient. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Orient.

BigSpy

1.Orient Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Orient  Orient  Orient
Page Categories  TV Network  Clothing (Brand)  Asian Fusion Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  N/A

Orient Marketing Objectives Analysis: 

Orient has been operating in TV Network for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Orient best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Orient Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Orient - أورينت  N/A Orient Express 
Ad Copy Text  اضغط على زر الإعجاب الآن لتصلك آخر أخبار العالم لحظة بل...  Enhance your summer style by adding your favorite outfits to your wardrobe as Orient brings to you u...  [FATHER'S DAY SPECIAL] A special Dad deserves a special buffet! Spoil Dad this Sunday, with our excl...
Link Description  N/A  N/A  [FATHER'S DAY SPECIAL] A special Dad deserves a special buffet! Spoil Dad this Sunday, with our exclusive Father's Day family special. For reservation, call 461 6203 / 512 5412, before June 20th at 5pm. We promise it will be one to remember!
Website Link  www.facebook.com  www.shopatorient.com  www.facebook.com
CTA  LIKE_PAGE  SHOP_NOW  
Text Word Count 325  205  242
Like 5532  0  6

Orient Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Orient Top 1 ads got 5532 likes. Orient uses a sentence with the finishing touch title: “Orient - أورينت”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Orient shared 325 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Orient should continue to optimize the ad content.

3.Orient Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-06-13-2020-06-19  2020-06-16-2020-06-18  2020-06-18-2020-06-18
Landing Page Link  https://www.facebook.com/Orient.Tv.Net/videos/285694395909498/  http://www.shopatorient.com/   https://www.facebook.com/orientexpresscuracao/photos/a.1644432992473354/2590434361206541/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Orient are successful.

Orient Creative Analysis: 

Orient placed a Video ad in 2020-06-13-2020-06-19, and got 5532 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Orient Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria,Egypt  Pakistan  Curaçao
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Orient has the best conversion in Algeria,Egypt, and can advertise more in Algeria,Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Orient Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-19  2020-06-16-2020-06-18  2020-06-18-2020-06-18
During  7 days  3 days 1 days 
Like  5532  0  6
Share  431  0  0
Comment  1586  0  1

Advertising effectiveness is a direct manifestation of advertising. Orient ‘s Top 1 ad received 5532 likes, 431 shares, 1586 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Orient, helping Orient to grasp the ad data more clearly.