Top Ads on Oricom Baby Care

Oricom Baby Care Background Introduction:

We're sharing the joys and struggles of parenthood with Mums & Dads, helping to bring some peace of mind in baby's first years. http://www.oricom.com.au

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Oricom Baby Care has been advertising and marketing on Facebook for many years. And Oricom Baby Care has placed 35 of ads on the Facebook platform in the last month. In the past few years,Oricom Baby Care has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Oricom Baby Care on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Oricom Baby Care. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Oricom Baby Care.

BigSpy

1.Oricom Baby Care Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Oricom Baby Care  Oricom Baby Care  Oricom Baby Care
Page Categories  Baby Goods/Kids Goods  Baby Goods/Kids Goods  Baby Goods/Kids Goods
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Oricom Baby Care Marketing Objectives Analysis: 

Oricom Baby Care has been operating in Baby Goods/Kids Goods for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Oricom Baby Care best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Oricom Baby Care Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  NEW Secure740 4.3″ Digital Video Baby Monitor  Babysense7 Breathing Movement Monitor HFS1000 Infrared Non-Contact Thermometer 
Ad Copy Text  no setting  no setting  no setting
Link Description  This quality 4.3″ digital video baby monitor gives you the peace of mind and freedom to get on with other things around the home knowing you can check on your baby at any time.  The vital solution for true peace of mind.  This highly accurate thermometer allows you to measure your babies temperature in a non-invasive way, making it hygienic for your baby.
Website Link  oricom.com.au  baby.oricom.com.au  oricom.com.au
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Oricom Baby Care Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Oricom Baby Care Top 1 ads got 0 likes. Oricom Baby Care uses a sentence with the finishing touch title: “NEW Secure740 4.3″ Digital Video Baby Monitor”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Oricom Baby Care shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Oricom Baby Care should continue to optimize the ad content.

3.Oricom Baby Care Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-22-2020-06-01  2020-05-01-2020-06-01  2020-05-15-2020-06-01
Landing Page Link  https://oricom.com.au/product/secure740-4-3%E2%80%B3-digital-video-baby-monitor/  https://baby.oricom.com.au/   https://oricom.com.au/product/hfs1000-non-contact-infrared-thermometer/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Oricom Baby Care are successful.

Oricom Baby Care Creative Analysis: 

Oricom Baby Care placed a Image ad in 2020-05-22-2020-06-01, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Oricom Baby Care Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Oricom Baby Care has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Oricom Baby Care Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-22-2020-06-01  2020-05-01-2020-06-01  2020-05-15-2020-06-01
During  11 days  32 days 18 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Oricom Baby Care ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Oricom Baby Care, helping Oricom Baby Care to grasp the ad data more clearly.