Top Ads on Oreo
Oreo Background Introduction:
The classic cookie you know and love, bringing you moments of Wonder.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Oreo has been advertising and marketing on Facebook for many years. And Oreo has placed 682 of ads on the Facebook platform in the last month. In the past few years,Oreo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Oreo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Oreo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Oreo.
1.Oreo Top 3 Ads Basic Understanding
|Page Categories||Food & Beverage Company||Food & Beverage Company||Food & Beverage Company|
Oreo Marketing Objectives Analysis:
Oreo has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Oreo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Oreo Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Compra Oreo, Registra los códigos y gana||Celebra con Oreo||OREO|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||Participa y gana||Participa y gana||Order groceries online in the Dubai, Abu Dhabi, Sharjah, Ajman, Al Ain, Madinat Zayed and Raz Al Khaimah. 2-hour home delivery from Union Coop, Alamaya and many more.|
|Text Word Count||0||0||0|
Oreo Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Oreo Top 1 ads got 129 likes. Oreo uses a sentence with the finishing touch title: “Compra Oreo, Registra los códigos y gana”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Oreo shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Oreo should continue to optimize the ad content.
3.Oreo Top 3 Ads Creative Selection
|Landing Page Link||https://gt.celebraconoreo.com/registro?utm_source=Facebook&utm_medium=VideoVertical&utm_campaign=Promo&utm_term&utm_content=18||https://pa.celebraconoreo.com/registro?utm_source=Facebook&utm_medium=VideoSquare&utm_campaign=Promo&utm_term=&utm_content=18||https://elgrocershopper.page.link/?link=http://bit.ly/2n7A76A?BrandID%3D122&apn=com.el_grocer.shopper&isi=1040399641&ibi=elgrocer.com.ElGrocerShopper&&utm_source=facebook&utm_medium=colabAds&utm_campaign=Philly_and_Oreos|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Oreo are successful.
Oreo Creative Analysis:
Oreo placed a Video ad in 2020-06-05-2020-06-19, and got 129 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Oreo Top 3 Ads Audience Analysis:
|Country||Guatemala||Panama||United Arab Emirates,Egypt,Morocco...|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Oreo has the best conversion in Guatemala, and can advertise more in Guatemala in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Oreo Top 3 Ads Performance Display
|During||15 days||17 days||40 days|
Advertising effectiveness is a direct manifestation of advertising. Oreo ‘s Top 1 ad received 129 likes, 5 shares, 6 comments in just 15 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Oreo, helping Oreo to grasp the ad data more clearly.