Top Ads on Oregon Health & Science University (OHSU)

Oregon Health & Science University (OHSU) Background Introduction:

Oregon Health & Science University is where healing, teaching and discovery come together. To make an appointment: 503 494-8311.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Oregon Health & Science University (OHSU) has been advertising and marketing on Facebook for many years. And Oregon Health & Science University (OHSU) has placed 28 of ads on the Facebook platform in the last month. In the past few years,Oregon Health & Science University (OHSU) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Oregon Health & Science University (OHSU) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Oregon Health & Science University (OHSU). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Oregon Health & Science University (OHSU).

BigSpy

1.Oregon Health & Science University (OHSU) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Oregon Health & Science University (OHSU)  Oregon Health & Science University (OHSU)  Oregon Health & Science University (OHSU)
Page Categories  Medical School  Medical School  Medical School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Oregon Health & Science University (OHSU) Marketing Objectives Analysis: 

Oregon Health & Science University (OHSU) has been operating in Medical School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Oregon Health & Science University (OHSU) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Oregon Health & Science University (OHSU) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Key to Oregon  Attend a free joint surgery talk Attend a free joint surgery talk 
Ad Copy Text  An OHSU research team will enroll up to 100,000 randomly selected Oregonians to voluntarily join the...  Hip or knee replacement can help restore your full range of motion and reduce pain.  Stay active, stay healthy. Joint replacement surgery is a step in the right direction.
Link Description  N/A  Oregon Health & Science University  Oregon Health & Science University
Website Link  www.ohsu.edu  apps.ohsu.edu  apps.ohsu.edu
CTA  LEARN_MORE  SIGN_UP  SIGN_UP
Text Word Count 107  83  86
Like 97  0  0

Oregon Health & Science University (OHSU) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Oregon Health & Science University (OHSU) Top 1 ads got 97 likes. Oregon Health & Science University (OHSU) uses a sentence with the finishing touch title: “Key to Oregon”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Oregon Health & Science University (OHSU) shared 107 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Oregon Health & Science University (OHSU) should continue to optimize the ad content.

3.Oregon Health & Science University (OHSU) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-22-2020-06-14  2019-04-25-2019-05-07  2019-04-25-2019-05-07
Landing Page Link  https://www.ohsu.edu/key-to-oregon?utm_source=facebook&utm_medium=display&utm_campaign=keystudy&utm_content=enrollgoal  https://apps.ohsu.edu/health/total-joint/?hcmacid=a0if200000AKTNj&utm_campaign=ORT:+Total+Joint+(FY19)+-+Phase+1&utm_source=facebook.com&utm_medium=Display&utm_content=post-unpublished-hip+or+knee-option-video-7-SEM   https://apps.ohsu.edu/health/total-joint/?hcmacid=a0if200000AKTNj&utm_campaign=ORT:+Total+Joint+(FY19)+-+Phase+1&utm_source=facebook.com&utm_medium=Display&utm_content=post-unpublished-hip+or+knee-option-video-7-SEM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Oregon Health & Science University (OHSU) are successful.

Oregon Health & Science University (OHSU) Creative Analysis: 

Oregon Health & Science University (OHSU) placed a Image ad in 2020-05-22-2020-06-14, and got 97 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Oregon Health & Science University (OHSU) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Oregon Health & Science University (OHSU) has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Oregon Health & Science University (OHSU) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-22-2020-06-14  2019-04-25-2019-05-07  2019-04-25-2019-05-07
During  24 days  13 days 13 days 
Like  97  0  0
Share  15  0  0
Comment  18  0  0

Advertising effectiveness is a direct manifestation of advertising. Oregon Health & Science University (OHSU) ‘s Top 1 ad received 97 likes, 15 shares, 18 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Oregon Health & Science University (OHSU), helping Oregon Health & Science University (OHSU) to grasp the ad data more clearly.