Top Ads on Orchard Inn

Orchard Inn Background Introduction:

The Orchard Inn is a relaxing, historic Bed & Breakfast in Saluda, NC, near Asheville. We offer spa services and feature an on-site restaurant, Newman's.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Orchard Inn has been advertising and marketing on Facebook for many years. And Orchard Inn has placed 9 of ads on the Facebook platform in the last month. In the past few years,Orchard Inn has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Orchard Inn on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Orchard Inn. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Orchard Inn.

BigSpy

1.Orchard Inn Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Orchard Inn  Orchard Inn  Orchard Inn
Page Categories  Hotel  Hotel  Inn
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Orchard Inn Marketing Objectives Analysis: 

Orchard Inn has been operating in Hotel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Orchard Inn best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Orchard Inn Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Holiday Inn Singapore Orchard City Centre  Photos from Holiday Inn Singapore Orchard City Centre's post NC Mountain Wedding Venue 
Ad Copy Text  4th Person Dines Free at Tandoor, Singapore's most awarded Indian restaurant, with every 3 paying gu...  [S$34++ Tuesday Ramadan Buffet Dinner Special] This May, we are extending our buffet spread making ...  An elegant, intimate setting for your ideal mountaintop wedding or party in secluded Saluda of weste...
Link Description  N/A  N/A  Orchard Inn is a North Carolina mountain wedding venue near Asheville that offers spectacular views, intimate settings, and warm hospitality.
Website Link  www.facebook.com  www.facebook.com  orchardinn.com
CTA  MESSAGE_PAGE  MESSAGE_PAGE  LEARN_MORE
Text Word Count 494  713  118
Like 3  112  25

Orchard Inn Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Orchard Inn Top 1 ads got 3 likes. Orchard Inn uses a sentence with the finishing touch title: “Holiday Inn Singapore Orchard City Centre”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Orchard Inn shared 494 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Orchard Inn should continue to optimize the ad content.

3.Orchard Inn Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2019-04-21-2019-05-06  2019-04-30-2019-05-06  2018-06-11-2019-04-25
Landing Page Link  https://www.facebook.com/HolidayInnOrchardCityCentre/videos/274385956779697/  https://www.facebook.com/127504733933891/posts/2881949151822755/   https://orchardinn.com/north-carolina-mountain-wedding-venue/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Orchard Inn are successful.

Orchard Inn Creative Analysis: 

Orchard Inn placed a Video ad in 2019-04-21-2019-05-06, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Orchard Inn Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Singapore  Singapore  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Orchard Inn has the best conversion in Singapore, and can advertise more in Singapore in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Orchard Inn Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-21-2019-05-06  2019-04-30-2019-05-06  2018-06-11-2019-04-25
During  16 days  7 days 319 days 
Like  3  112  25
Share  1  19  1
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Orchard Inn ‘s Top 1 ad received 3 likes, 1 shares, 0 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Orchard Inn, helping Orchard Inn to grasp the ad data more clearly.