Top Ads on Orangefit

Orangefit Background Introduction:

#WeCreateAFitterWorld met plantaardige en duurzame producten. � Eiwitshakes � Maaltijdshakes � Magnesium, omega-3, vitamine D3 � Eiwitrepen

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Orangefit has been advertising and marketing on Facebook for many years. And Orangefit has placed 45 of ads on the Facebook platform in the last month. In the past few years,Orangefit has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Orangefit on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Orangefit. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Orangefit.

BigSpy

1.Orangefit Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Orangefit  Orangefit  Orangefit
Page Categories  Vitamins/Supplements  Vitamins/Supplements  Vitamins/Supplements
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Orangefit Marketing Objectives Analysis: 

Orangefit has been operating in Vitamins/Supplements for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Orangefit best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Orangefit Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Probeer nu. Niet goed, geld terug!  Orangefit Gratis verzending  
Ad Copy Text  Bestel in één keer je dagelijkse vitamines! Normaal gesproken €79,60. Als pakket €69,90. #Cre...  Heerlijke plantaardige koeken met een stuk minder suiker, dubbel zoveel eiwitten en lekker veel veze...  Ontvang twee smaken van onze plantaardige eiwitten én een Fit Shaker. Niet goed, geld terug ???? #W...
Link Description  Bestel in één keer je dagelijkse vitamines. Het Dagelijks Vitaminepakket bestaat uit Magnesium, Omega 3, Vitamine C en Vitamine D3. Normaal gesproken €79,60. Als pakket €69,90.  N/A  Niet goed, geld terug
Website Link  www.orangefit.nl  www.orangefit.nl  www.orangefit.nl
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 115  122  119
Like 10  3  8

Orangefit Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Orangefit Top 1 ads got 10 likes. Orangefit uses a sentence with the finishing touch title: “Probeer nu. Niet goed, geld terug!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Orangefit shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Orangefit should continue to optimize the ad content.

3.Orangefit Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-08-2020-06-20  2020-05-08-2020-06-18  2020-05-24-2020-06-16
Landing Page Link  https://www.orangefit.nl/daily-essentials/dagelijks-vitaminepakket?utm_source=facebook&utm_medium=paid&utm_campaign=%7B%7Bcampaign.name%7D%7D_%7B%7Badset.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D  https://www.orangefit.nl/tussendoortjes/kookie?utm_source=facebook&utm_medium=paid&utm_campaign=NIEUW:+5.+Clients_Klanten+-+alle+klanten+-+blogs&utm_content=Clients+-+cookie+ad   https://www.orangefit.nl/eiwitshakes/protein-starterspakket?utm_source=facebook&utm_medium=paid&utm_campaign=Prospecting+-+conversions_Exercising+-+Vrouw&utm_content=Exercising+-+Starterset+-+vrouw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Orangefit are successful.

Orangefit Creative Analysis: 

Orangefit placed a Image ad in 2020-06-08-2020-06-20, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Orangefit Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Netherlands  Netherlands  Netherlands
Language  Dutch  German  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Orangefit has the best conversion in Netherlands, and can advertise more in Netherlands in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Orangefit Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-05-08-2020-06-18  2020-05-24-2020-06-16
During  13 days  42 days 24 days 
Like  10  3  8
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Orangefit ‘s Top 1 ad received 10 likes, 0 shares, 0 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Orangefit, helping Orangefit to grasp the ad data more clearly.