Top Ads on Orange

Orange Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Orange has been advertising and marketing on Facebook for many years. And Orange has placed 5617 of ads on the Facebook platform in the last month. In the past few years,Orange has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Orange on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Orange. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Orange.

BigSpy

1.Orange Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Orange  Orange  Orange
Page Categories  Telecommunication Company  Telecommunication Company  Art School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Orange Marketing Objectives Analysis: 

Orange has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Orange best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Orange Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  La Fixbox d’Orange, élue produit de l’année par les consommateurs tunisiens.  فورفي النقال أورنج الخاص بكم مع تسليم مجاني إلى المنزل ! N/A 
Ad Copy Text  الأنترنات متسميّة علينا أحسن débit internet في الدّار ✅ ...  سخاوة فورفيات أورنج يوصلوكم حتى لدار وبالنمرة ليبغيتو  no setting
Link Description  N/A  عند شرائكم لفورفي عبر المتجر الإلكتروني، اورنج تهديكم تسليم مجاني إلى المنزل. مجموعة من الفورفيات تناسب حاجياتكم و كذلك العديد من المزايا في انتظاركم.  N/A
Website Link  www.orange.tn  boutique.orange.ma  mollysmusic.org
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 182  99  0
Like 363  254  0

Orange Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Orange Top 1 ads got 363 likes. Orange uses a sentence with the finishing touch title: “La Fixbox d’Orange, élue produit de l’année par les consommateurs tunisiens.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Orange shared 182 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Orange should continue to optimize the ad content.

3.Orange Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Video
Ad Time   2020-06-17-2020-06-19  2020-06-17-2020-06-19  2020-06-05-2020-06-19
Landing Page Link  https://www.orange.tn/la-fixbox-dorange-elue-produit-de-lannee-par-les-consommateurs-tunisiens-loperateur-confirme-son  https://boutique.orange.ma/ar/offres-mobile.html?utm_source=facebook&utm_medium=cpc&utm_campaign=Fortnite&utm_content=Classique_DCAd_Refresh_VA_4999199Dh   https://mollysmusic.org/?utm_source=facebook&utm_medium=cpc&utm_campaign=facebook+covid

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Orange are successful.

Orange Creative Analysis: 

Orange placed a Carousel ad in 2020-06-17-2020-06-19, and got 363 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Orange Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia  Morocco  United States
Language  French  Arabic  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Orange has the best conversion in Tunisia, and can advertise more in Tunisia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Orange Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-17-2020-06-19  2020-06-05-2020-06-19
During  3 days  3 days 15 days 
Like  363  254  0
Share  24  5  0
Comment  241  112  0

Advertising effectiveness is a direct manifestation of advertising. Orange ‘s Top 1 ad received 363 likes, 24 shares, 241 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Orange, helping Orange to grasp the ad data more clearly.