Top Ads on OrCam

OrCam Background Introduction:

OrCam gives independence. For people who are blind, visually impaired, or have a reading disability. Wearable assistive technology built into a miniature smart camera on the wearer’s eyeglasses frame. Hear text, recognize faces, identify products.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OrCam has been advertising and marketing on Facebook for many years. And OrCam has placed 97 of ads on the Facebook platform in the last month. In the past few years,OrCam has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OrCam on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OrCam. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OrCam.

BigSpy

1.OrCam Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OrCam  OrCam  OrCam
Page Categories  Disability Service  Disability Service  Disability Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

OrCam Marketing Objectives Analysis: 

OrCam has been operating in Disability Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OrCam best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OrCam Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Un dispozitiv revoluționar care ajută persoanele cu deficiențe de vedere  Un dispozitiv revoluționar care ajută persoanele cu deficiențe de vedere Un dispozitiv revoluționar care ajută persoanele cu deficiențe de vedere 
Ad Copy Text  Elevii și studenții cu dizabilități cu vârste între 18 și 24 de ani se califică pentru acope...  Elevii și studenții cu dizabilități cu vârste între 18 și 24 de ani se califică pentru acope...  Elevii și studenții cu dizabilități cu vârste între 18 și 24 de ani se califică pentru acope...
Link Description  Misiunea OrCam este de a valorifica puterea viziunii artificiale prin încorporarea tehnologiei de pionierat într-o platformă purtabilă, în scopul îmbunătățirii vieții persoanelor nevăzătoare, care prezintă deficiențe de vedere sau au dificultăți de citire.  Misiunea OrCam este de a valorifica puterea viziunii artificiale prin încorporarea tehnologiei de pionierat într-o platformă purtabilă, în scopul îmbunătățirii vieții persoanelor nevăzătoare, care prezintă deficiențe de vedere sau au dificultăți de citire.  Misiunea OrCam este de a valorifica puterea viziunii artificiale prin încorporarea tehnologiei de pionierat într-o platformă purtabilă, în scopul îmbunătățirii vieții persoanelor nevăzătoare, care prezintă deficiențe de vedere sau au dificultăți de citire.
Website Link  explore.orcam.com  explore.orcam.com  explore.orcam.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 510  510  510
Like 601  596  261

OrCam Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OrCam Top 1 ads got 601 likes. OrCam uses a sentence with the finishing touch title: “Un dispozitiv revoluționar care ajută persoanele cu deficiențe de vedere”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OrCam shared 510 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OrCam should continue to optimize the ad content.

3.OrCam Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-03-2020-06-18  2020-06-07-2020-06-18  2020-06-07-2020-06-17
Landing Page Link  https://explore.orcam.com/ro/cum-poti-primi-gratuit-orcam-myeye-2/?utm_source=FB_RO_B2C_2020_Daily&utm_medium=FB_RO_B2C_2020_22_50_TP1.4M_Interests_Targeted_Counties_FB_MB_DK&utm_campaign=Sigal_12sec  https://explore.orcam.com/ro/cum-poti-primi-gratuit-orcam-myeye-2/?utm_source=FB_RO_B2C_2020_Daily&utm_medium=FB_RO_B2C_2020_22_50_TP2.2M_Interests_Targeted_Counties_FB_MB_DK&utm_campaign=Sigal_12sec   https://explore.orcam.com/ro/cum-poti-primi-gratuit-orcam-myeye-2/?utm_source=FB_RO_B2C_2020_Daily&utm_medium=FB_RO_B2C_2020_22_50_TP2.2M_Interests_Targeted_Counties_FB_MB_DK&utm_campaign=Features

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OrCam are successful.

OrCam Creative Analysis: 

OrCam placed a Video ad in 2020-06-03-2020-06-18, and got 601 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OrCam Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Romania  Romania
Language  Romanian  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OrCam has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OrCam Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-06-07-2020-06-18  2020-06-07-2020-06-17
During  16 days  12 days 11 days 
Like  601  596  261
Share  305  303  133
Comment  29  29  20

Advertising effectiveness is a direct manifestation of advertising. OrCam ‘s Top 1 ad received 601 likes, 305 shares, 29 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OrCam, helping OrCam to grasp the ad data more clearly.