Top Ads on Optimum Nutrition

Optimum Nutrition Background Introduction:

**THIS IS THE OFFICIAL OPTIMUM NUTRITION FACEBOOK PAGE** All posts and comments are made by ON and Team ON Athletes. Any post with offensive language or talk of steroids, will be deleted and that user could be banned from our page.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Optimum Nutrition has been advertising and marketing on Facebook for many years. And Optimum Nutrition has placed 154 of ads on the Facebook platform in the last month. In the past few years,Optimum Nutrition has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Optimum Nutrition on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Optimum Nutrition. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Optimum Nutrition.

BigSpy

1.Optimum Nutrition Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Optimum Nutrition  Optimum Nutrition  Optimum Nutrition
Page Categories  Vitamins/Supplements  Vitamins/Supplements  Vitamins/Supplements
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Optimum Nutrition Marketing Objectives Analysis: 

Optimum Nutrition has been operating in Vitamins/Supplements for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Optimum Nutrition best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Optimum Nutrition Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  STOREWIDE 20% OFF on 19th June!  20% off with code STILL#1 15% off with code BESTINCLASS 
Ad Copy Text  Shopee Health Fair – Optimum Nutrition Day! Get Vouchers worth RM20 OFF !17-18-19 June! STOREWIDE ...  Put AMIN.O ENERGY to the test today. You’ll be surprised what it can do for your workout and muscl...  I drink an AMIN.O. ENERGY SPARKLING before my runs. Now I get energy, hydration and recovery support...
Link Description  N/A  Mix It Up  Zero Sugar Energy
Website Link  www.facebook.com  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 122  119  174
Like 1246  72  79

Optimum Nutrition Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Optimum Nutrition Top 1 ads got 1246 likes. Optimum Nutrition uses a sentence with the finishing touch title: “STOREWIDE 20% OFF on 19th June!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Optimum Nutrition shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Optimum Nutrition should continue to optimize the ad content.

3.Optimum Nutrition Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-19  2020-06-08-2020-06-19  2020-06-08-2020-06-18
Landing Page Link  https://www.facebook.com/OptimumNutritionMalaysia/?_sref_=1379059895624984&refid=28&_ft_=adid.23844954468160542:qid.6839987930397872925:mf_story_key.-6462852029227976592:is_sponsored.1:ei.AI@AQI1eFYB7WspBgx5dLT3hH4cZf8ivzE2-sBKsBTfXDUDeNyOfcHLPwSU3bvE41ab-zN30_nI3SG6AMWVuGcQg0ra:top_level_post_id.1379059902291650:content_owner_id_new.125187287678924:call_to_action_type.LEARN_MORE:page_id.125187287678924:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592558670:filter.h_nor:tds_flgs.3:actrs.125187287678924:page_insights.%7B%22125187287678924%22:%7B%22page_id%22:125187287678924,%22page_id_type%22:%22page%22,%22actor_id%22:125187287678924,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592374327,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1379059902291650%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:125187287678924,%22page_id%22:125187287678924,%22post_id%22:1379059902291650,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.optimumnutrition.com/en-us/product/essential-amino-energy?code=STILL   https://www.optimumnutrition.com/en-us/product/essential-amino-energy-electrolytes-sparkling?utm_campaign=2020_on_all_retargeting&utm_source=facebook&utm_medium=social&utm_term=optimumnutrition&utm_content=link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Optimum Nutrition are successful.

Optimum Nutrition Creative Analysis: 

Optimum Nutrition placed a Image ad in 2020-06-16-2020-06-19, and got 1246 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Optimum Nutrition Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  United States  N/A
Language  English  English  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Optimum Nutrition has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Optimum Nutrition Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-08-2020-06-19  2020-06-08-2020-06-18
During  4 days  12 days 11 days 
Like  1246  72  79
Share  75  3  3
Comment  56  2  8

Advertising effectiveness is a direct manifestation of advertising. Optimum Nutrition ‘s Top 1 ad received 1246 likes, 75 shares, 56 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Optimum Nutrition, helping Optimum Nutrition to grasp the ad data more clearly.