Top Ads on Optimove
Optimove Background Introduction:
Optimove is the Science-First Relationship Marketing Hub that drives measurable growth, by autonomously transforming customer data into actionable insights.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Optimove has been advertising and marketing on Facebook for many years. And Optimove has placed 220 of ads on the Facebook platform in the last month. In the past few years,Optimove has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Optimove on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Optimove. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Optimove.
1.Optimove Top 3 Ads Basic Understanding
|Page Categories||Computer Company||Computer Company||Computer Company|
Optimove Marketing Objectives Analysis:
Optimove has been operating in Computer Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Optimove best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Optimove Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Struggling to cater to each customer's journey?||What the DUCK should I do with my data?||Struggling to cater to each customer's journey?|
|Ad Copy Text||Don't plan customer journeys in advance, let each customer plot their own path.||You're the best at collecting data. Are you as good at producing actionable insights from it?||Don't plan customer journeys in advance, let each customer plot their own path.|
|Link Description||Optimove, the science-first relationship marketing hub||Click here to learn more about Optimove||Optimove, the science-first relationship marketing hub|
|Text Word Count||79||93||79|
Optimove Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Optimove Top 1 ads got 6 likes. Optimove uses a sentence with the finishing touch title: “Struggling to cater to each customer's journey?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Optimove shared 79 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Optimove should continue to optimize the ad content.
3.Optimove Top 3 Ads Creative Selection
|Landing Page Link||https://www.optimove.com/lp/customer-journey?utm_source=facebook&utm_medium=paidsocial&utm_campaign=retargeting&utm_content=274_form-submission_demo-request_reb&hsa_acc=208836593&hsa_ad=6149248749245&hsa_grp=6149248749845&hsa_src=fb&hsa_cam=6114612666845&hsa_net=facebook&hsa_ver=3&fbclid=IwAR3ihiRwopvo8YtF_7m-A_lH6SLrIsuL3VoROdXEA3786EXTMDvUa6ZO8mQ||https://www.optimove.com/lp/customer-data-platform?utm_source=facebook&utm_medium=paidsocial&utm_campaign=retargeting&utm_content=273_form-submission_demo-request_reb&hsa_src=fb&hsa_acc=208836593&hsa_net=facebook&hsa_grp=6149248749845&hsa_cam=6114612666845&hsa_ad=6149248747845&hsa_ver=3&fbclid=IwAR2rxADUNtMfpN3XAdY9LBW13UgU3-4UHoU26UU2gNdHb40bek7pIUkD-x4||https://www.optimove.com/lp/customer-journey?utm_source=facebook&utm_medium=paidsocial&utm_campaign=retargeting&utm_content=274_form-submission_demo-request|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Optimove are successful.
Optimove Creative Analysis:
Optimove placed a Image ad in 2019-12-14-2020-02-13, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Optimove Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Optimove has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Optimove Top 3 Ads Performance Display
|During||62 days||26 days||25 days|
Advertising effectiveness is a direct manifestation of advertising. Optimove ‘s Top 1 ad received 6 likes, 1 shares, 0 comments in just 62 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Optimove, helping Optimove to grasp the ad data more clearly.