Top Ads on Opera Australia
Opera Australia Background Introduction:
Seduction, sacrifice and side-splitting satire. Enjoy a night at the opera. Opera Australia staff answer queries on this page Mon-Fri, 9-5pm.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Opera Australia has been advertising and marketing on Facebook for many years. And Opera Australia has placed 47 of ads on the Facebook platform in the last month. In the past few years,Opera Australia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Opera Australia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Opera Australia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Opera Australia.
1.Opera Australia Top 3 Ads Basic Understanding
|Name||Opera Australia||Opera Australia||Opera Australia|
|Page Categories||Performance Art Theatre||Performance Art Theatre||Performance Art Theatre|
Opera Australia Marketing Objectives Analysis:
Opera Australia has been operating in Performance Art Theatre for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Opera Australia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Opera Australia Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||La Traviata — Handa Opera on Sydney Harbour||La Traviata — Handa Opera on Sydney Harbour||La Traviata on Sydney Harbour|
|Ad Copy Text||La Traviata on Sydney Harbour | This is Sydney's best night out with spectacle, singing and sparklin...||La Traviata is the world's most popular opera. Raise a glass as the sun sets, then enjoy romance and...||Opera on Sydney Harbour | Join the 400,000 people who’ve experienced Sydney’s most spectacular n...|
|Link Description||27 March-26 April | Tickets from $99 + $9.80 transaction fee||27 March-26 April | Tickets from $99 + $9.80 transaction fee||27 March-26 April 2020 | Fleet Steps, Mrs Macquaries Point|
|Text Word Count||123||132||108|
Opera Australia Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Opera Australia Top 1 ads got 108 likes. Opera Australia uses a sentence with the finishing touch title: “La Traviata — Handa Opera on Sydney Harbour”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Opera Australia shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Opera Australia should continue to optimize the ad content.
3.Opera Australia Top 3 Ads Creative Selection
|Landing Page Link||https://opera.org.au/whatson/events/la-traviata-on-sydney-harbour?utm_source=facebook&utm_medium=social&utm_campaign=hosh2020&utm_content=Photo_HOSH_Copy_2&fbclid=IwAR2s6TUEjE9OpBPWr4pJczA3EsKKf5T5QPs3YoVMYA-J06T2z56Hbcvu0dI||https://opera.org.au/whatson/events/la-traviata-on-sydney-harbour?utm_source=facebook&utm_medium=social&utm_campaign=hosh2020&utm_content=Photo_HOSH_Copy_2&fbclid=IwAR2s6TUEjE9OpBPWr4pJczA3EsKKf5T5QPs3YoVMYA-J06T2z56Hbcvu0dI||https://opera.org.au/whatson/events/la-traviata-on-sydney-harbour?fbclid=IwAR2PWfKEbZZHk5f1tiD95TuRINx3po8yA1FZrZoKrvx9zC15Wt0YM0SdTNE|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Opera Australia are successful.
Opera Australia Creative Analysis:
Opera Australia placed a Image ad in 2020-03-11-2020-03-13, and got 108 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Opera Australia Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Opera Australia has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Opera Australia Top 3 Ads Performance Display
|During||3 days||3 days||1 days|
Advertising effectiveness is a direct manifestation of advertising. Opera Australia ‘s Top 1 ad received 108 likes, 7 shares, 13 comments in just 3 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Opera Australia, helping Opera Australia to grasp the ad data more clearly.