Top Ads on Opendoor
Opendoor Background Introduction:
Whether you’re selling or buying a home, Opendoor dramatically simplifies the process to empower you with the freedom to move. Thousands of homebuyers and sellers have enjoyed our simple, stress-free experience. Learn more about us: www.opendoor.com
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Opendoor has been advertising and marketing on Facebook for many years. And Opendoor has placed 393 of ads on the Facebook platform in the last month. In the past few years,Opendoor has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Opendoor on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Opendoor. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Opendoor.
1.Opendoor Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | Opendoor | Opendoor | Opendoor |
| Page Categories | Real Estate | Real Estate | Real Estate |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
Opendoor Marketing Objectives Analysis:
Opendoor has been operating in Real Estate for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Opendoor best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Opendoor Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Get an instant offer | Get an instant offer | Enter your address to find out. |
| Ad Copy Text | Does your home qualify for an Opendoor offer? Enter your address to find out. | Does your home qualify for an Opendoor offer? Enter your address to find out. | See what we'd pay for your home if we made an offer tomorrow. |
| Link Description | See if your home qualifies. | See if your home qualifies. | Skip the showings & cleanings |
| Website Link | www.opendoor.com | www.opendoor.com | 3536.xg4ken.com |
| CTA | GET_OFFER | GET_OFFER | LEARN_MORE |
| Text Word Count | 77 | 77 | 61 |
| Like | 3 | 3 | 15 |
Opendoor Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Opendoor Top 1 ads got 3 likes. Opendoor uses a sentence with the finishing touch title: “Get an instant offer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Opendoor shared 77 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Opendoor should continue to optimize the ad content.
3.Opendoor Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Image | Image |
| Ad Time | 2020-05-21-2020-06-16 | 2020-06-08-2020-06-16 | 2020-03-17-2020-03-17 |
| Landing Page Link | https://www.opendoor.com/?fbclid=IwAR2oAGpzh8tDfO9we6cKM_QqcroaCmL4jOecSU-2edz9uq3TYmNo4sWwUyc&utm_campaign=23844653436430178&utm_content=23844654107060178&utm_medium=social&utm_source=facebook | https://www.opendoor.com/?utm_campaign=%7B%7Bcampaign.id%7D%7D&utm_content=%7B%7Bad.id%7D%7D&utm_medium=social&utm_source=facebook | https://www.opendoor.com/?utm_campaign=%7B%7Bcampaign.id%7D%7D&utm_content=%7B%7Bad.id%7D%7D&utm_medium=social&utm_source=facebook&utm_term=%7B%7Badset.id%7D%7D |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Opendoor are successful.
Opendoor Creative Analysis:
Opendoor placed a Image ad in 2020-05-21-2020-06-16, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Opendoor Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | United States | Tunisia | N/A |
| Language | English | English | English |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Opendoor has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Opendoor Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-05-21-2020-06-16 | 2020-06-08-2020-06-16 | 2020-03-17-2020-03-17 |
| During | 27 days | 9 days | 1 days |
| Like | 3 | 3 | 15 |
| Share | 15 | 2 | 0 |
| Comment | 44 | 1 | 3 |
Advertising effectiveness is a direct manifestation of advertising. Opendoor ‘s Top 1 ad received 3 likes, 15 shares, 44 comments in just 27 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Opendoor, helping Opendoor to grasp the ad data more clearly.