Top Ads on Openbank

Openbank Background Introduction:

The bank of the future, now. Join our waiting lists! Are you ready?

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Openbank has been advertising and marketing on Facebook for many years. And Openbank has placed 94 of ads on the Facebook platform in the last month. In the past few years,Openbank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Openbank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Openbank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Openbank.

BigSpy

1.Openbank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Openbank  Openbank  Openbank
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Openbank Marketing Objectives Analysis: 

Openbank has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Openbank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Openbank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Conta à Ordem sem comissões + Travel Card R42  Gebührenfreies Girokonto + Я42-Karte Beleggen vanaf € 500 
Ad Copy Text  Cartão Я42 com SUBSCRIÇÃO GRÁTIS PARA SEMPRE para os primeiros 20.000 clientes a abrir uma con...  Eröffne ein gebührenfreies Girokonto und erhalte deine R42-Karte gratis dazu. 2 in 1: Gratis Debit...  Zet je geld aan het werk met onze geautomatiseerde beleggingsdienst Robo-Advisor. Gratis tot en met ...
Link Description  Abra a sua conta 100% online e usufrua das vantagens do banco digital do Grupo Santander.  Eröffne dein 100%iges Onlinekonto und genieße alle Vorteile der digitalen Bank der Santander-Gruppe.  Geautomatiseerde beleggingsdienst Robo-Advisor.
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 213  126  113
Like 27  46  25

Openbank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Openbank Top 1 ads got 27 likes. Openbank uses a sentence with the finishing touch title: “Conta à Ordem sem comissões + Travel Card R42”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Openbank shared 213 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Openbank should continue to optimize the ad content.

3.Openbank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-06-2020-06-20  2020-05-06-2020-06-17  2020-05-20-2020-06-17
Landing Page Link  https://www.openbank.pt/conta-a-ordem?adv=9834885%7Ccmp=23744204%7Csite=5554272%7Cad=467549451%7Ccrtv=127941562&dclid=CIqsrduvoukCFQ-x7Aod2BkPOQ  https://www.openbank.de/girokonto?adv=9887045%7Ccmp=23713534%7Csite=5554272%7Cad=467605899%7Ccrtv=127944145&dclid=CPO094uFqukCFc12YgodPNkIfQ   https://www.openbank.nl/beleggen-robo-advisor?adv=9887048%7Ccmp=24127213%7Csite=5554272%7Cad=467590435%7Ccrtv=127810545&dclid=CIOJjKWlx-kCFUIIXAodor8LgA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Openbank are successful.

Openbank Creative Analysis: 

Openbank placed a Image ad in 2020-05-06-2020-06-20, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Openbank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal,Turkey,Brazil  N/A  N/A
Language  Portuguese  German  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Openbank has the best conversion in Portugal,Turkey,Brazil, and can advertise more in Portugal,Turkey,Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Openbank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-06-2020-06-20  2020-05-06-2020-06-17  2020-05-20-2020-06-17
During  46 days  43 days 29 days 
Like  27  46  25
Share  4  11  4
Comment  1  9  10

Advertising effectiveness is a direct manifestation of advertising. Openbank ‘s Top 1 ad received 27 likes, 4 shares, 1 comments in just 46 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Openbank, helping Openbank to grasp the ad data more clearly.