Top Ads on OpenMind

OpenMind Background Introduction:

OpenMind: The knowledge community. OpenMind: La comunidad del conocimiento. Powered by BBVA.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OpenMind has been advertising and marketing on Facebook for many years. And OpenMind has placed 153 of ads on the Facebook platform in the last month. In the past few years,OpenMind has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OpenMind on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OpenMind. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OpenMind.


1.OpenMind Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OpenMind  OpenMind  OpenMind
Page Categories  Media/News Company  Science Website  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

OpenMind Marketing Objectives Analysis: 

OpenMind has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OpenMind best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OpenMind Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  El misterioso cuadro de Escher que resolvió un matemático  The Origin of Painless Surgery: The Beginnings of Anaesthesia | OpenMind 5 trucos para mantener joven el cerebro 
Ad Copy Text  En 1956 M.C. Escher creó una escena que se repetía hasta el infinito... salvo una mancha blanca qu...  When anaesthesia , one of the greatest advances in the history of mankind, first saw the light of d...  Mantener el cerebro joven se ha convertido en una preocupación y un negocio. Apps, juegos 'online' ...
Link Description  Las obras del artista Escher pueden leerse en clave matemática.  In the early days of anaesthesia, by the hand of Crawford Long, it came to be described as "satanic influence". What would surgery be like without it?  Repasamos qué dice la ciencia sobre consejos comunes para evitar el deterioro cerebral
Website Link
Text Word Count 326  239  400
Like 341  92  534

OpenMind Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OpenMind Top 1 ads got 341 likes. OpenMind uses a sentence with the finishing touch title: “El misterioso cuadro de Escher que resolvió un matemático”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OpenMind shared 326 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OpenMind should continue to optimize the ad content.

3.OpenMind Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-17  2020-06-14-2020-06-17  2020-06-07-2020-06-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OpenMind are successful.

OpenMind Creative Analysis: 

OpenMind placed a Image ad in 2020-06-17-2020-06-17, and got 341 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OpenMind Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nicaragua  India  Nicaragua,Argentina
Language  Spanish  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OpenMind has the best conversion in Nicaragua, and can advertise more in Nicaragua in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OpenMind Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-17  2020-06-14-2020-06-17  2020-06-07-2020-06-16
During  1 days  4 days 10 days 
Like  341  92  534
Share  278  37  450
Comment  8  0  36

Advertising effectiveness is a direct manifestation of advertising. OpenMind ‘s Top 1 ad received 341 likes, 278 shares, 8 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OpenMind, helping OpenMind to grasp the ad data more clearly.