Top Ads on OpenLanguage

OpenLanguage Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OpenLanguage has been advertising and marketing on Facebook for many years. And OpenLanguage has placed 87 of ads on the Facebook platform in the last month. In the past few years,OpenLanguage has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OpenLanguage on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OpenLanguage. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OpenLanguage.


1.OpenLanguage Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OpenLanguage  OpenLanguage  OpenLanguage
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

OpenLanguage Marketing Objectives Analysis: 

OpenLanguage has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OpenLanguage best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OpenLanguage Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  为华人设计的英语学习App  为华人设计的英语学习App 为华人设计的英语学习app 
Ad Copy Text  来开言 地道英语课无限畅听  想学地道的英语吗?来开言英语APP,北美外教课限时免费  想学习地道流利英语表达?快来开言英语7天口语训练营。
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 37  75  76
Like 1245  56  3

OpenLanguage Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OpenLanguage Top 1 ads got 1245 likes. OpenLanguage uses a sentence with the finishing touch title: “为华人设计的英语学习App”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OpenLanguage shared 37 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OpenLanguage should continue to optimize the ad content.

3.OpenLanguage Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-03-19-2020-06-20  2020-06-02-2020-06-20  2020-06-16-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OpenLanguage are successful.

OpenLanguage Creative Analysis: 

OpenLanguage placed a Video ad in 2020-03-19-2020-06-20, and got 1245 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OpenLanguage Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Georgia,Morocco,Algeria...  Iraq,Tunisia,Palestine...  Algeria,Tunisia
Language  Chinese (Simplified)  Chinese (Simplified)  Chinese (Simplified)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OpenLanguage has the best conversion in Georgia,Morocco,Algeria..., and can advertise more in Georgia,Morocco,Algeria... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OpenLanguage Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-19-2020-06-20  2020-06-02-2020-06-20  2020-06-16-2020-06-20
During  94 days  19 days 5 days 
Like  1245  56  3
Share  193  10  0
Comment  28  0  1

Advertising effectiveness is a direct manifestation of advertising. OpenLanguage ‘s Top 1 ad received 1245 likes, 193 shares, 28 comments in just 94 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OpenLanguage, helping OpenLanguage to grasp the ad data more clearly.