Top Ads on Open English
Open English Background Introduction:
¡Somos la manera más divertida de aprender inglés! Somos #OpenEnglish.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Open English has been advertising and marketing on Facebook for many years. And Open English has placed 503 of ads on the Facebook platform in the last month. In the past few years,Open English has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Open English on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Open English. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Open English.
1.Open English Top 3 Ads Basic Understanding
|Name||Open English||Open English||Open English|
|Page Categories||Language School||Language School||Language School|
Open English Marketing Objectives Analysis:
Open English has been operating in Language School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Open English best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Open English Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||60% off solo para ti||Inglês Online 24h/Dia||60% OFF en Inglés para niños|
|Ad Copy Text||Aprende inglés sin salir de casa con ⚡60% OFF⚡. Aprovecha tu tiempo al máximo y logra la fluid...||Comece seu curso de inglês e aproveite: 48 aulas particulares GRÁTIS Estudo 100% online Melhor...||Sí, tu hijo podrá encontrar lecciones interactivas, juegos y clases en vivo desde la comodidad de ...|
|Link Description||¡Aprende inglés desde casa!||Promoção por tempo limitado ⚡||Obtén también 24 Clases Privadas ⚡|
|Text Word Count||265||127||148|
Open English Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Open English Top 1 ads got 749 likes. Open English uses a sentence with the finishing touch title: “60% off solo para ti ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Open English shared 265 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER_VIEW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Open English should continue to optimize the ad content.
3.Open English Top 3 Ads Creative Selection
|Landing Page Link||https://www.openenglish.com/promociones/?utm_medium=Post&utm_source=facebook&utm_campaign=GT-20200615-DP-PROMO_60OFF-FB-ALL-22_65-LOOKALIKE_3&utm_content=20200615-AdultATP-7464V10-PROMO_60OFF-Promo-Andres-LifestyleLink_Square-129783222666_10158322430852667&utm_id=5ee3c90f2887199a850ecaa2&utm_placement=Facebook_Mobile_Feed&fbclid=IwAR2LMPsC1b1lF9Lih_ROqV2sA-Tw-kliKTETj5ydC616qobX_mBJ7P6K020||https://www.openenglish.com.br/48-aulas-particulares/?utm_medium=Post&utm_source=facebook&utm_campaign=BR-20200615-DP-PROMO_Free48PC-FB-ALL-24_55-LOOKALIKE_1&utm_content=20200615-AdultATP-11212V3-Promo-Free48PC-OFF-Lifestyle-WomanLiveClassesLink_Square-415082161937315_2890303944415112&utm_id=5ee3deabc016b4c3c7784a24&utm_placement=Facebook_Mobile_Feed&fbclid=IwAR1a9tNxHwFtSDfNU5Rh78J8O4j_miBpJZWIXTs6BTlU560JtEUdgJoCpxc||https://www.openenglish.com/junior/promociones/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Open English are successful.
Open English Creative Analysis:
Open English placed a Image ad in 2020-06-12-2020-06-19, and got 749 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Open English Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Open English has the best conversion in Guatemala,Nicaragua, and can advertise more in Guatemala,Nicaragua in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Open English Top 3 Ads Performance Display
|During||8 days||7 days||25 days|
Advertising effectiveness is a direct manifestation of advertising. Open English ‘s Top 1 ad received 749 likes, 35 shares, 115 comments in just 8 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Open English, helping Open English to grasp the ad data more clearly.