Top Ads on Open Door Mission
Open Door Mission Background Introduction:
Daily, Open Door Mission’s campus offers 816 safe, shelter beds to homeless men, women and children, serves over 2,000 hot, nutritious meals and provides preventive measures to more than 275 people living in poverty.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Open Door Mission has been advertising and marketing on Facebook for many years. And Open Door Mission has placed 64 of ads on the Facebook platform in the last month. In the past few years,Open Door Mission has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Open Door Mission on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Open Door Mission. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Open Door Mission.
1.Open Door Mission Top 3 Ads Basic Understanding
|Name||Open Door Mission||Open Door Mission||Open Door Mission|
|Page Categories||Housing & Homeless Shelter||Housing & Homeless Shelter||Housing & Homeless Shelter|
Open Door Mission Marketing Objectives Analysis:
Open Door Mission has been operating in Housing & Homeless Shelter for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Open Door Mission best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Open Door Mission Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Every $2.15 Makes a Life-Changing Difference||Every $2.15 Makes a Life-Changing Difference||Every $2.15 Makes a Life-Changing Difference|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||Provide a hot, nutritious meal and more for those who are hungry and hurting.||Provide a hot, nutritious meal and more for those who are hungry and hurting.||Provide a hot, nutritious meal and more for those who are hungry and hurting.|
|Text Word Count||0||0||0|
Open Door Mission Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Open Door Mission Top 1 ads got 0 likes. Open Door Mission uses a sentence with the finishing touch title: “Every $2.15 Makes a Life-Changing Difference”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Open Door Mission shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Open Door Mission should continue to optimize the ad content.
3.Open Door Mission Top 3 Ads Creative Selection
|Landing Page Link||https://www.opendoormission.org/donations/2019-easter/?utm_source=FB&utm_medium=ad&utm_content=Q-easter0024-EN1||https://www.opendoormission.org/donations/2019-easter/?utm_source=FB&utm_medium=ad&utm_content=Q-easter0024-RT3||https://www.opendoormission.org/donations/2019-easter/?utm_source=FB&utm_medium=ad&utm_content=Q-easter0024-EN3|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Open Door Mission are successful.
Open Door Mission Creative Analysis:
Open Door Mission placed a Image ad in 2019-04-06-2020-05-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Open Door Mission Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Open Door Mission has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Open Door Mission Top 3 Ads Performance Display
|During||410 days||410 days||410 days|
Advertising effectiveness is a direct manifestation of advertising. Open Door Mission ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 410 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Open Door Mission, helping Open Door Mission to grasp the ad data more clearly.