Top Ads on Open Colleges

Open Colleges Background Introduction:

We’ve been providing life changing education for over 100 years, and are now Australia’s leader in online education. Provider number: 90796

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Open Colleges has been advertising and marketing on Facebook for many years. And Open Colleges has placed 72 of ads on the Facebook platform in the last month. In the past few years,Open Colleges has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Open Colleges on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Open Colleges. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Open Colleges.

BigSpy

1.Open Colleges Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Open Colleges  Open Colleges  Open Colleges
Page Categories  Education  Education  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Open Colleges Marketing Objectives Analysis: 

Open Colleges has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Open Colleges best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Open Colleges Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Certificate II in Horticulture  Study Individual Support - Disability Certificate IV in Photography and Photo Imaging 
Ad Copy Text  Are you looking for a career change or to acquire extra skills? Start your journey towards a rewardi...  Study a Certificate III in Individual Support and you can provide invaluable support for people livi...  Are you looking for a career change or to acquire extra skills? Start your journey towards a rewardi...
Link Description  N/A  Australian leader in online education  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 157  121  157
Like 28  194  0

Open Colleges Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Open Colleges Top 1 ads got 28 likes. Open Colleges uses a sentence with the finishing touch title: “Certificate II in Horticulture”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Open Colleges shared 157 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Open Colleges should continue to optimize the ad content.

3.Open Colleges Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2019-05-22-2020-06-19  2020-04-07-2020-06-06  2020-06-04-2020-06-04
Landing Page Link  https://www.opencolleges.edu.au/lp/certificate-iv-leisure-and-health?utm_source=facebook&utm_medium=cpc&utm_term=CertificateIV_in_Leisure_and_Health&utm_content=AU%7CFB%7CWC%7CDAP%7CAll%7CAll&utm_source=facebook&utm_campaign=AU%7CFB%7CWC%7CDAP&utm_plasource=facebook_AU%7CFB%7CWC%7CDAP%7CAll%7CAll&fbclid=IwAR1wuYhTaxalCdagmjnZzNEaEPr84vu9zT5vwndrrvTT6VTuC1JcE_qRquw&dclid=CL6Jr4uxjeoCFdcwrQYd1LEJdg  https://www.opencolleges.edu.au/lp/certificate-iii-individual-support-disability?utm_source=facebook&utm_medium=cpc&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D&utm_term=%7B%7Bad.name%7D%7D&dclid=CLaOwuGe3ugCFYnZWwodRLEDnw   https://www.opencolleges.edu.au/lp/certificate-iii-nail-technology?utm_source=facebook&utm_medium=cpc&utm_term=nail_tech&utm_source=facebook&utm_campaign=AU%7CFB%7CWC%7CDAP&utm_content=AU%7CFB%7CWC%7CDAP%7CAll%7CAll&utm_plasource=facebook_AU%7CFB%7CWC%7CDAP%7CAll%7CAll&fbclid=IwAR0lKpzkaVYEioI3VjvSJ1UZX0JnbYZ_42UYY_8b-UwcAkE41rhO-q8d0Kk&dclid=CPvQ4Ibi5-kCFQgeKgodiFkPKA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Open Colleges are successful.

Open Colleges Creative Analysis: 

Open Colleges placed a Carousel ad in 2019-05-22-2020-06-19, and got 28 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Open Colleges Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  N/A
Language  Romanian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Open Colleges has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Open Colleges Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-22-2020-06-19  2020-04-07-2020-06-06  2020-06-04-2020-06-04
During  395 days  61 days 1 days 
Like  28  194  0
Share  1438  18  0
Comment  2  18  0

Advertising effectiveness is a direct manifestation of advertising. Open Colleges ‘s Top 1 ad received 28 likes, 1438 shares, 2 comments in just 395 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Open Colleges, helping Open Colleges to grasp the ad data more clearly.