Top Ads on Opelink

Opelink Background Introduction:

Our core technology is OR data infusion platform "OPeLiNK". By using OPeLiNK DB, surgical education web service "OPExPARK" provide not only surgical video, but also surgeon’s thinking through all medical device data, videos, and surgeon’s comments.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Opelink has been advertising and marketing on Facebook for many years. And Opelink has placed 9 of ads on the Facebook platform in the last month. In the past few years,Opelink has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Opelink on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Opelink. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Opelink.

BigSpy

1.Opelink Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Opelink  Opelink  Opelink
Page Categories  Surgeon  Surgeon  Surgeon
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Opelink Marketing Objectives Analysis: 

Opelink has been operating in Surgeon for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Opelink best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Opelink Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  New Learning exp. for surgeons  New Learning exp. for surgeons New Learning exp. for surgeons 
Ad Copy Text  "OPExPARK" provide not only surgical video, but also surgeon’s thinking through all medical device...  "OPExPARK" provide not only surgical video, but also surgeon’s thinking through all medical device...  "OPExPARK" provide not only surgical video, but also surgeon’s thinking through all medical device...
Link Description  N/A  N/A  N/A
Website Link  www.opexpark.co.jp  www.opexpark.co.jp  www.opexpark.co.jp
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 151  151  151
Like 2293  353  494

Opelink Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Opelink Top 1 ads got 2293 likes. Opelink uses a sentence with the finishing touch title: “New Learning exp. for surgeons”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Opelink shared 151 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Opelink should continue to optimize the ad content.

3.Opelink Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-02-16-2020-05-31  2020-03-26-2020-05-30  2020-03-10-2020-05-29
Landing Page Link  https://www.opexpark.co.jp/en/?fbclid=IwAR28LVQ1ntmoXUHkvQnRLsxYlPigOGpZKgLi5JVUehKVQtvwoBwpuWQdOq0  https://www.opexpark.co.jp/en/   https://www.opexpark.co.jp/en/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Opelink are successful.

Opelink Creative Analysis: 

Opelink placed a Video ad in 2020-02-16-2020-05-31, and got 2293 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Opelink Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria,Tunisia,Morocco...  Saudi Arabia,Morocco,Portugal...  Bosnia Hercegovina,Slovak,Romania...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Opelink has the best conversion in Algeria,Tunisia,Morocco..., and can advertise more in Algeria,Tunisia,Morocco... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Opelink Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-16-2020-05-31  2020-03-26-2020-05-30  2020-03-10-2020-05-29
During  106 days  66 days 81 days 
Like  2293  353  494
Share  256  73  114
Comment  62  2  8

Advertising effectiveness is a direct manifestation of advertising. Opelink ‘s Top 1 ad received 2293 likes, 256 shares, 62 comments in just 106 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Opelink, helping Opelink to grasp the ad data more clearly.