Top Ads on Opel

Opel Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Opel has been advertising and marketing on Facebook for many years. And Opel has placed 1306 of ads on the Facebook platform in the last month. In the past few years,Opel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Opel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Opel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Opel.

BigSpy

1.Opel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Opel  Opel  Opel
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Opel Marketing Objectives Analysis: 

Opel has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Opel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Opel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Opel  Opel Klopp Reveal 
Ad Copy Text  Velike uštede na novim Opelovim vozilima dostupnima za isporuku odmah.  Velike uštede na novim Opelovim vozilima dostupnima za isporuku odmah. Ponuda vrijedi do 31. svibn...  Still camouflaged, but ready to change the game. Opel ambassador Jürgen Klopp proudly presents – ...
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  s.opel.com
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 71  120  169
Like 39  37  1141

Opel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Opel Top 1 ads got 39 likes. Opel uses a sentence with the finishing touch title: “Opel”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Opel shared 71 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Opel should continue to optimize the ad content.

3.Opel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-05-31-2020-06-20  2020-05-24-2020-06-20  2020-04-22-2020-06-20
Landing Page Link  https://www.opel-lager.hr/result/conf/hrstock?cid=S_24207107_274139161_468519725_0  https://www.opel-lager.hr/result/conf/hrstock?cid=S_24207107_274139161_468519725_0   https://www.opel.ie/cars/mokka-models.html?CID=OWS_Apr23_FB

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Opel are successful.

Opel Creative Analysis: 

Opel placed a Carousel ad in 2020-05-31-2020-06-20, and got 39 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Opel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Croatia,Hungary  Croatia  Georgia,Bosnia Hercegovina
Language  Dutch  Dutch  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Opel has the best conversion in Croatia,Hungary, and can advertise more in Croatia,Hungary in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Opel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-20  2020-05-24-2020-06-20  2020-04-22-2020-06-20
During  21 days  28 days 60 days 
Like  39  37  1141
Share  2  1  63
Comment  1  1  51

Advertising effectiveness is a direct manifestation of advertising. Opel ‘s Top 1 ad received 39 likes, 2 shares, 1 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Opel, helping Opel to grasp the ad data more clearly.