Top Ads on Ontario Science Centre

Ontario Science Centre Background Introduction:

The Ontario Science Centre is one of Canada’s most visited attractions. Discover hundreds of interactive exhibits, daily demos and more!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ontario Science Centre has been advertising and marketing on Facebook for many years. And Ontario Science Centre has placed 24 of ads on the Facebook platform in the last month. In the past few years,Ontario Science Centre has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ontario Science Centre on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ontario Science Centre. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ontario Science Centre.

BigSpy

1.Ontario Science Centre Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ontario Science Centre  Ontario Science Centre  Ontario Science Centre
Page Categories  Science Museum  Science Museum  Science Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ontario Science Centre Marketing Objectives Analysis: 

Ontario Science Centre has been operating in Science Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ontario Science Centre best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ontario Science Centre Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Encourage curious minds  Mind-bending magic Dans votre tête 
Ad Copy Text  Our doors may be closed for now, but the minds of young scientists remain wide open.  Magician Jay Sankey mesmerizes, astounds and delights this March Break with the science behind magic...  Apprenez-en plus sur la perception et sur ce qui vous fait penser, ressentir et réagir avec l’exp...
Link Description  Bring science education online  It’s more than magic!  N/A
Website Link  www.ontariosciencecentre.ca  www.ontariosciencecentre.ca  www.ontariosciencecentre.ca
CTA  DONATE_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 84  101  125
Like 97  323  3

Ontario Science Centre Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ontario Science Centre Top 1 ads got 97 likes. Ontario Science Centre uses a sentence with the finishing touch title: “Encourage curious minds”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ontario Science Centre shared 84 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ontario Science Centre should continue to optimize the ad content.

3.Ontario Science Centre Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-05-04-2020-05-11  2020-03-13-2020-03-13  2020-03-11-2020-03-12
Landing Page Link  https://www.ontariosciencecentre.ca/Giving/?utm_source=Social&utm_medium=Video&utm_campaign=GivingTuesday2020&utm_content=Facebook  https://www.ontariosciencecentre.ca/MarchBreak/?utm_medium=social&utm_source=facebook/instagram&utm_campaign=science+centre_march+break&utm_content=en_link+ad_magic2   https://www.ontariosciencecentre.ca/MindWorks/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ontario Science Centre are successful.

Ontario Science Centre Creative Analysis: 

Ontario Science Centre placed a Video ad in 2020-05-04-2020-05-11, and got 97 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ontario Science Centre Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Colombia  N/A  N/A
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ontario Science Centre has the best conversion in Colombia, and can advertise more in Colombia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ontario Science Centre Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-04-2020-05-11  2020-03-13-2020-03-13  2020-03-11-2020-03-12
During  8 days  1 days 2 days 
Like  97  323  3
Share  24  73  0
Comment  5  16  0

Advertising effectiveness is a direct manifestation of advertising. Ontario Science Centre ‘s Top 1 ad received 97 likes, 24 shares, 5 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ontario Science Centre, helping Ontario Science Centre to grasp the ad data more clearly.