Top Ads on Onlyswims

Onlyswims Background Introduction:

OnlySwims is a leading international online fashion clothing store. Focusing on the very latest in affordable fashion style women clothing.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Onlyswims has been advertising and marketing on Facebook for many years. And Onlyswims has placed 50 of ads on the Facebook platform in the last month. In the past few years,Onlyswims has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Onlyswims on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Onlyswims. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Onlyswims.

BigSpy

1.Onlyswims Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Onlyswims  Onlyswims  Onlyswims
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Onlyswims Marketing Objectives Analysis: 

Onlyswims has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Onlyswims best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Onlyswims Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Find Love Tankini Swimsuits  N/A Find Love Tankini Swimsuits 
Ad Copy Text  no setting  no setting  no setting
Link Description  UP TO 60% OFF  N/A  UP TO 60% OFF
Website Link  www.onlyswims.com  www.onlyswims.com  www.onlyswims.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Onlyswims Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Onlyswims Top 1 ads got 0 likes. Onlyswims uses a sentence with the finishing touch title: “Find Love Tankini Swimsuits”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Onlyswims shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Onlyswims should continue to optimize the ad content.

3.Onlyswims Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-05-16-2020-06-19  2020-05-20-2020-06-19  2020-05-18-2020-06-19
Landing Page Link  https://www.onlyswims.com/collections/the-hottest-trend-swimsuits-615  https://www.onlyswims.com/collections/all?sort_by=best-selling   https://www.onlyswims.com/collections/best-seller-815

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Onlyswims are successful.

Onlyswims Creative Analysis: 

Onlyswims placed a Video ad in 2020-05-16-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Onlyswims Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  Portuguese  English  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Onlyswims has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Onlyswims Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-16-2020-06-19  2020-05-20-2020-06-19  2020-05-18-2020-06-19
During  35 days  31 days 33 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Onlyswims ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 35 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Onlyswims, helping Onlyswims to grasp the ad data more clearly.