Top Ads on Online e-Commerce

Online e-Commerce Background Introduction:

Online payment for e-Commerce

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Online e-Commerce has been advertising and marketing on Facebook for many years. And Online e-Commerce has placed 947 of ads on the Facebook platform in the last month. In the past few years,Online e-Commerce has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Online e-Commerce on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Online e-Commerce. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Online e-Commerce.

BigSpy

1.Online e-Commerce Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Online e-Commerce  Online e-Commerce  Online e-Commerce
Page Categories  Video Game  Book  Video Game
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Online e-Commerce Marketing Objectives Analysis: 

Online e-Commerce has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Online e-Commerce best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Online e-Commerce Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  PS4 500GB - Brand New - Free Shipping For £79.50 Only.  JC-Ibooks Sony PlayStation 4 
Ad Copy Text  no setting  no setting  no setting
Link Description  PS4 500GB - Brand New    
Website Link  global-deal.ecwid.com  www.jcibooks.ecwid.com  global-deal.ecwid.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

Online e-Commerce Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Online e-Commerce Top 1 ads got 0 likes. Online e-Commerce uses a sentence with the finishing touch title: “PS4 500GB - Brand New - Free Shipping For £79.50 Only.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Online e-Commerce shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Online e-Commerce should continue to optimize the ad content.

3.Online e-Commerce Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-06-06-2020-06-20  2018-04-14-2020-06-20  2019-06-14-2020-06-20
Landing Page Link  https://global-deal.ecwid.com/Sony-PlayStation-4-Original-Launch-Edition-500GB-Jet-Black-Console-p139340398  https://jcibooks.ecwid.com/   https://global-deal.ecwid.com/Sony-PlayStation-4-Original-Launch-Edition-500GB-Jet-Black-Console-p139340398

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Online e-Commerce are successful.

Online e-Commerce Creative Analysis: 

Online e-Commerce placed a Image ad in 2019-06-06-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Online e-Commerce Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Online e-Commerce has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Online e-Commerce Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-06-06-2020-06-20  2018-04-14-2020-06-20  2019-06-14-2020-06-20
During  381 days  799 days 373 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Online e-Commerce ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 381 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Online e-Commerce, helping Online e-Commerce to grasp the ad data more clearly.